This week's franchise business advice is for franchisors and franchisees;
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Traditional public relations exposure is still needed. PR Newswire may be a great place to submit stories about your franchise, but it's not the end-all. Social media marketing has provided fantastic low-cost ways to get exposure, but it too, isn't the magic bullet, if it's used alone. Social media marketing is what I call, "another spoke in the wheel" of a total marketing package. Getting ink in major publications, and getting exposure on national radio and television shows can make your phone ring, and PR firms know how to get you there.
Early on in my franchise consulting and marketing career, I was the liaison between a franchise brokerage group I was with, and a boutique franchise PR firm. The ladies at Sanderson PR in Chicago including Rhonda Sanderson, and her amazing right hand gal, Courtney Thomas, showed me how to get things done. I've also been able to do some cool things with Christine Perkett, the power behind Perkett PR in Boston, and John Sternal, the president (and a new dad!) over at Sternal PR, in sunny Florida.
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