I’m not sure if you’re aware of this, but most restaurants in the U.S. are trying like heck to come up with healthier menu offerings for their customers. It’s a good move, since the obesity rates in this country are through the roof. Right?
So, why did the new McDonald’s CEO decide to increase the size of the McDonald’s Quarter Pounder?
I’m so confused.
McDonald’s: They’re Making Their Quarter Pounder Bigger Why?
According to a document CNBC got their hands on, the “new” Quarter Pounder, “Improves the taste, texture and appearance of the burgers because the patties retain more moisture resulting in a juicier and more flavorful burger.”
It’s still fried, folks. So, now the famous McDonald’s Quarter Pounder is going to be bigger?
A Company In Trouble?
McDonald’s is in trouble. Sales have been down 12 straight months. And, (in my opinion) as a way to limit all the negative news coming from and about this giant corporation as of late, the new CEO, Steve Easterbrook, has decided to stop reporting monthly sales figures.
I can’t (in recent memory) think of the last time there was positive news of any kind concerning McDonald’s. And, the franchisees…well, they’re not happy. They haven’t been happy about what’s been going on for a long time.
Customers don’t seem to be happy, either. And, there’s less of them-myself included.
I know…I know…I shouldn’t be eating junk food to begin with. But, I do, although I have cut back. And, McDonald’s is partly to blame.
A Lack Of Patience
Every time I think about driving one lousy mile to grab lunch (to go) at my local McDonald’s restaurant, I have to really think things through.
A. Should I really be eating a lunch consisting of fried, fatty foods?
B. How bad-how screwed up is my customer experience going to be?
C. Will the stupid Double Drive Thru lines be ridiculously long?
D. How much will my patience be tested?
E. How much time will it take to get my food?
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F. Will the order be correct
In other words, I have to determine if the headaches-the aggravations I’m guaranteed to experience by driving to my local McDonald’s restaurant are worth it that day. Any day.
Going to McDonald’s for a quick bite used to be easy. Convenient. Inexpensive. Now, I have to talk myself into going there…to spend my money there.
I’m Pretty Embarrassed
McDonald’s used to be the crown jewel of franchising.
I used to tell people that. People who attended my seminars, worked 1-on-1 with me, or maybe even you, if you read this post about The Best Franchise To Own.
Looking back now, I’m pretty embarrassed.
A guy who’s supposed to hold the keys to the Kingdom when it comes to all things franchise, me-is telling people that the best franchise around-the best one to own, is McDonald’s.
I was telling people that.
I can’t, with good conscience, anymore.
Not until they get their stuff together.