Franchise Content Marketing And Franchise Lead Generation

Can I be completely honest with you?

If you’re almost serious about using the power of Franchise Content Marketing to assist you in your Franchise Lead Generation efforts, you could hire a college student or find someone on Upwork to write franchise articles and webpage content for your brand.

They’ll do some research on what it is you want them to write about (most likely by going to websites like the one you’re on now), and create some “content.”

Generic, vanilla, and to be blunt, boring, everyday content.

Blog posts and other types of digital content that looks like it was written by robots.

And sales pages that barely get the phone ringing.

franchise content marketing as boring as plain yogurt

I’m talking about content that’s as rich as plain yogurt.

Is that what you want?

Does web copy as boring as a butter sandwich accurately represent your brand?

If not, if you feel there may be a disconnect between your brand and the words on your website, read on. Because you’re not going to find, boring, unoriginal content from me.

“Thanks again for all of your great work, Joel. Your powerful content drove traffic and generated a high-quality lead that converted into a new franchise being awarded in Clarksville, Tennessee.”

– Mark Potocki, VP of Business Development, Pet Butler

Franchise Content Marketing And Lead Generation: The Power Of The Written Word

A handful of people have helped me become a better writer.

One of them, my friend, Tania Dakka, says this about writing great copy:

“Copywriting opens the door to trust…and sales. It’s quite literally the soul of your brand laid out for the world to behold.”

Here’s a quote from me-I just came up with it:

“The right words on the right webpage can change everything for your business.”

If you’re looking for informative, professionally-written franchise content for your website, blog, or project, you’ve come to the right place.

But before I lay a few samples of my work on you, I’d like to demonstrate my mind-blowing, psychic abilities. Give me a moment. It’s not easy to read minds! Here goes.

I know what you’re thinking.

“This is probably going to be expensive.”

See?

Nah. My products and services are reasonably priced. I refuse to be greedy.

About Me And Franchise Writing Samples

I’m The Franchise King®, Joel Libava.

I’ve written two books on how to choose, research and buy a franchise.

My 1st one, “Become A Franchise Owner!” was published by Wiley.

My 2nd one, “The Definitive Guide To Franchise Research” is self-published.

In addition, I’ve written well over 2,000 franchise articles for various online and offline properties. Here are a few samples of my work.

The U.S. Small Business Administration (SBA.gov)

Note: Before Covid hit the U.S., I had been writing franchise articles for the SBA on a monthly basis. I did that for 8 years. And I was the only franchise professional permitted to write there. Here are a couple of my articles for you to read.

Pros And Cons Of Startups And Franchises

How To Get Past The Fear Of Buying A Franchise

After my hardcover franchise book came out, I was given the opportunity to write for Entrepreneur®, and I took it.

Here are two (of several) franchise articles I wrote for the publication.

3 Things You Must Do Before Becoming Your Own Boss

Beware of These 10 Franchise Ownership Myths

Fortune®

I was approached by one of their editors to write about some of the changes that have taken place in franchising over the years.

How Becoming a Franchisee Today Is Different From 20 Years Ago

Small Business Trends

The founder of Small Business Trends, Anita Campbell, asked me to be the “Franchise Expert in Residence” for her rapidly growing Small Business website. After much thought, and some gentle persuasion from Anita, I joined on. Here are a couple of articles I wrote (there are dozens more that are still on Anita’s website).

The Toughest Franchise Business In The World

The Importance Of Words in Franchising