They’re the ones you need to talk to.
I’m going to tell you why.
Lowering Your Risk
If you’ve been following along-reading and using my top 40 questions to ask current and former franchise owners, you should be proud of yourself.
You’re obviously focused on increasing your chances of success as a franchise owner, and lowering your risk.
The next step in your journey is to locate unhappy franchisees that are currently in the franchise system you’re investigating.
They’re out there, you know.
Here is question #35 out the 40 questions that I want you to ask franchisees-and it’s a doozy:
Find Out What Separates This One From All The Others
“Are you aware of any real unhappy franchisees? If so, who are they, and why do you think that they’re unhappy?
You Must Open The Unhappy Franchisee Can Of Worms
You need to ask question #35.
Even if you don’t want to.
I know…I know.
You’re getting so close. You may be only weeks away from actually becoming the owner of your own business. You may not have to work for anyone else ever again.
How great would that be?
Answer: It is great!
But don’t blow it now.
Don’t allow your emotions to get the best of you at this stage in the process
Only focus on the facts.
You must keep your excitement in check for a little while longer.
It’s really crucial for you to seek-out unhappy franchisees of the franchise business opportunity that you’re investigating before you commit to becoming an owner.
You want to know what’s really going on with the franchise that you’re looking into.
And, it’s the unhappy ones that are going to tell you everything.
It’s great to find happy franchise owners; the more you find-the better.
But, when you talk to franchisees that are happy-really happy with their businesses, you’re going to find that they talk mostly about their franchise businesses.
And, while it’s great to hear happy and successful franchisees share their excitement about their individual franchise businesses, it’s not enough for you.
That’s because you are a
And, Bulldogs don’t give up until they get what they want.
Be The Bulldog.
That’s because when it comes to making a huge decision-like buying a franchise, you need all the information that you can get. You need more. You need to find out about the franchisor…you need to find out how they roll.
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You need to find out about The business, not only their businesses.
The unhappy franchisees that you contact will tell you all you need to know about The business.
- They’ll tell you what the culture at franchise headquarters is like
- They’ll tell you how responsive the team at headquarters really is
- They’ll tell you about the mistakes that have been made by management
- They’ll tell you everything; the good and the bad.
And, that’s what you want.
What if you can’t find any unhappy franchise owners?
- How many did you call or visit?
- How many did you reach?
- How many of my top 40 questions did you ask before you asked question #35?
It’s possible that every franchisee that you call and talk with are happy.
It’s also possible that none of them know any unhappy franchise owners.
If you feel that you’ve done the best franchise research possible, and the concept that you’re looking into “feels” right, go to the next step. Contact me if you want to know what it is….
Top image courtesy of Robbie Howell, on Flickr
2nd image courtesy of sabianmaggy, on Flickr