The Franchise King®

There’s One Thing You Need To Do 100% Right When Choosing A Franchise To Buy

Franchise research.


If you don’t know how to do franchise research, you may end up owning a franchise business you’ll never make money with, no matter how many 15-hour days you put in, how many Facebook ads you buy, or how much money you pump into your business every month.

And if you can’t make enough money to cover your overhead, your small business loan, or the thousands of dollars in monthly royalties you’ll owe  franchise headquarters, things can get bad in a hurry. How bad?

You may have to shut your franchise business down.

Fact: You Probably Don’t Know The Correct Way To Research Franchises 

Unless you’ve successfully researched a franchise before, you can’t possibly know how to do it. Why?

Because no one has taught you how to do it…the right way. 

But once you do learn how to do franchise research, you’ll INSTANTLY be able to get the critical information you need from any franchise you’re looking into. Information like:

  • Franchisee profits (including how fast you can expect to make money)
  • The financial stability of the franchisor 
  • Franchisee happiness (or unhappiness)
  • How good support from headquarters really is
  • Franchisor legal history
  • Financial stability of the franchisor  

And a whole lot more!

Are you ready to learn how to get all the information you need?

Are you ready to greatly increase your chances of success as a franchise owner?

Are you ready for some peace of mind?

Then check out my guaranteed franchise research guide.

It’s chock full of specific franchise research tips, along with proven research techniques that will quickly get you the answers you need.

It’s the ultimate franchise research companion!


The Definitive Guide To Franchise Research

avoid buying a bad franchise with The Definitive Guide to Franchise Research

Featuring my best work, “The Definitive Guide To Franchise Research” is an easy-to-use, step-by-step guide that will quickly show you exactly how to separate the money-making franchises from the money-taking franchises. And the best part? It comes as an instant download.

That means you’ll have my franchise guide right there on your screen, so you can use it in real-time as you talking with franchise headquarters and when you make those super-important “How much money will I be able to make” calls to existing franchisees.

woman using the definitive guide to franchise research on her laptop

What My Franchise Research Guide Includes

Here are some of things you’ll get when you invest in my guide: 

  • A huge list of powerful questions to ask the franchise salespeople at headquarters, so you can get specific (and sometimes hidden) franchise market research data and more on the franchises you’re investigating
  • Never-before revealed online franchise industry research techniques you can use immediately to obtain information on any franchise opportunity currently being offered
  • Proven techniques on how to easily get real information on your potential earnings as a franchise owner so you get a clear picture about what life could be like when you make your decision
  • Specifics about when and how to contact franchise owners, including a powerful, one-of-a-kind technique that will enable you to find out how much money they’re making in their franchise business without looking foolish
  • A comprehensive list of franchise research questions to ask franchise owners when you contact them by phone or pay them a visit, that will practically force them to tell you everything they know
  • Exclusive franchising research techniques you can use to find unhappy franchisees, so you can find out some of the negative aspects of the franchise

Plus super-helpful tips and proven, specific techniques that will enable you to get the answers you need to make an informed decision on a franchise to own. 

I have spent decades helping business grow their sales and online conversion rates. However, when it came time to purchase a franchise for my wife to run, I was thrilled to be able to use Joel’s ‘The Definitive Guide to Franchise Research.’

While I know plenty on being an entrepreneur, and even having consulted to a few franchises over the years, I certainly did not have the depth of franchise research knowledge and wisdom he shares in his franchise guide. He helped us get over the franchising learning curve quickly and we are thrilled with the decision we made to buy the franchise we now own. Get Joel Libava’s franchise research guide!”

reviews of the definitive guide to franchise research


– Bryan Eisenberg, New York Times bestselling author of “Waiting For Your Cat to Bark” & co-owner of A Place At Home – North Austin



One Franchise Tool For All Of Your Research!

No monthly subscription. One reasonable price.

Specifically, your one-time investment to research hundreds or even thousands of different franchises is only $29.99. And it comes with a 30-day, 100% money-back guarantee!

avoid buying a bad franchise with The Definitive Guide to Franchise Research

invest in this guide to get franchising market data

I completed your Franchise Research Guide and thoroughly enjoyed it. It is truly the resource you intended it to be; insightful, useful, and filled with good, practical advice written in everyday language that anyone can read and understand.

– Peter Landau, San Diego, California

More Peace of Mind: The Definitive Guide To Franchise Research Comes With A 30-Day, 100% Money Back Guarantee.


Download and use my franchise guide, print off the free worksheets I’ve included, get all of my tips and use the tools I recommend for the full 30 days.

If you don’t feel it’s a super helpful guide to use for your franchise research, if you don’t feel it will help you avoid buying a bad, unprofitable franchise, if you don’t feel the 80+ powerful questions I give you to ask franchise sales reps, brokers and franchisees will enable you to get the answers you need to make an educated, fact-filled decision, send me an email (Joel at thefranchiseking dot com) and I’ll refund your money. You have no risk.

use the franchise king's  guide book to do your research

invest in this guide to get franchising market data

If you’re having an inner debate about forking over $29.99, think of it this way…

A guy with 21+ years in franchising (and an impeccable reputation), is providing an easy way to learn how to get crucial information about ANY franchise you’re interested in buying. I’m talking about information you may not have gotten if you didn’t use the simple, yet mostly unknown research techniques contained in this franchise guide. And you only need to invest $29.99!

Heck, if you only use one of my proven franchise research techniques, you could avoid losing thousands of dollars because you avoided a lousy franchise opportunity.

And if you can avoid poor franchise opportunities, you’ll have a better chance of choosing a winning franchise you could potentially make hundreds of thousands of dollars owning.

Plus, The Definitive Guide To Franchise Research comes with a 30-Day, 100% Money-Back Guarantee.

The Franchise You End Up Buying Doesn’t.

And speaking of doing great franchise research, here’s a great tip for you.

Who This Franchise Guide Is For

This research guide is for you if:

  • You’re frustrated with the franchise buying process
  • You’re fed up with franchise development reps who won’t give you straight answers about profits
  • You aren’t having luck finding profitable franchise opportunities
  • You can’t get franchisees to call you back
  • You don’t know who to believe!
  • You can’t tell a bad franchise opportunity from a good one
  • You feel you need an edge

I am always ready to learn although I do not always like being taught.”

– Winston Churchill

The Author

get the truth on franchise risk from a top franchise industry insider

I’m The Franchise King®, Joel Libava.

In addition to writing The Definite Guide To Franchise Research, I’m the author of “Become a Franchise Owner” (Wiley Publishing, 2011), and have been advising people on how to carefully choose, research and buy profitable franchises since 2001.

Moreover, as a result of the trust I’ve built over the years, I’ve been featured in numerous publications, and have written hundreds of informative articles on franchise risk, the franchise industry, franchise ownership, and franchise research for some of the most highly-trafficked websites in the world.

Examples include The New York Times, CNBC, Entrepreneur®, Franchise Direct and Fortune® to name just a few. And up until the pandemic, I wrote a monthly franchise article for the U.S. Small Business Administration’s website (for 8 years.)

Passion, Experience And Honesty

“Joel Libava’s passion, experience and honesty is invaluable for anyone interested in pursuing a franchise. I look to Joel as one of the true experts in the franchise industry”.

rush nigut complimenting joel libava

– Rush Nigut, Franchise and Business Attorney, Brick Gentry, P.C.

Last but not least, I’ve been a franchisee, a franchise consultant, and have managed franchise businesses. I know franchising. And I can teach you how to do powerful franchise research, so you can get the truth about any franchise you’re interested in purchasing.

Now all that’s left for you to do is click the “Buy Now” button below to get instant access to “The Definitive Guide To Franchise Research!”

invest in this research guide to get franchising market data 

Plus You Get 3 Special Bonuses!

I’ve included 3 special bonus sections in my franchise research guide.

  • Bonus Section #1 teaches you how to arrange in-person franchisee visits-and teaches you how to make the most of them
  • Bonus Section #2 features inside information about the Franchise Disclosure Document and the Franchise Agreement
  • Bonus Section #3 provides an easy-to-follow, step-by-step way to do powerful research on new franchise opportunities-including what questions to ask new franchise owners

All This For Only Only $29.99! 

There’s More! You’ll Have Private Access To Me!

I’ve created a Private Email account for you to send me your most burning questions about the franchises you’re researching. And believe me, you will have questions!

Note: Only people who have purchased my franchise research guide can access this Private Email address. It’s for you…and you only

Plus You Get Free, Printable Worksheets!

I’ve included two printable worksheets to help you stay super-organized as you research and analyze franchise opportunities that interest you.

Both worksheets include every single question you need to ask franchisors and every franchisee you talk to-along with plenty of space underneath to record their answers. You’re going to be so organized!

And the best part? You can use the worksheets over and over again. Just print a worksheet out every time you need one.

You’re going to love having these worksheets and the franchise data you gather right by your side as you pursue your dream of being your own boss!

Here’s What They’re Saying About My Franchise Research Guide!

A Pittance

Yes, highly recommended…The Franchise King, Joel Libava, is the expert. The cost of this research guide is a pittance compared to what you risk with taking on a franchise business.”

tim berry reviews my franchise guide

– Tim Berry, Co-Founder, Palo Alto Business Plan Software Company

Made The Validation Calls Easier

Your guide was incredibly helpful in preparing me for franchisee validation calls with the franchises I am looking at. Made the validation calls easier for both sides since I was prepared with good questions to ask. I will be in touch soon before I attend any discovery days to get some independent consulting from you.”

review of franchising research guide
– David Pierce, Franchisee, PMI of Orlando, Florida

You’ll Only Have Yourself To Blame!

The Franchise King does it again. If you’re even remotely thinking about buying a franchise, this guide on how to do great research has to be on your ‘must read’ list. Joel lays out very definitive steps to follow and guides the reader through a maze of franchise research dos and don’ts. If you don’t follow The Franchise King’s directions, you’ll only have yourself to blame!

franchise industry guide book reviews

– Christopher M. Ernst, Esq., The Entrepreneurial General Counsel

The Modest Price Of The Guide Is Peanuts…

Anyone interested in buying a franchise shouldn’t make a move before reading Joel Libava’s The Definitive Guide to Franchise Research. As the subtitle of the guide indicates, you’ll find little-known ways to learn the truth about potential franchise investments. The tips are easy to understand and cover all aspects of the franchise investigation process. The modest price of the guide is peanuts compared with the costly mistakes you’ll find out how to avoid.”

great review from Barbara Weltman

– Barbara Weltman, Author, Small Business Expert, Big Ideas for Small Business

You Speak True Words

“You speak true words that I knew from your book and our conversations before I began my quest. Do your research, FDD doesn’t tell the whole story, talk to franchisees and the money isn’t everything. Having taken all this into consideration I found my franchise family and am more than happy with it.

happy franchisee

– Wolfgang Willems, Franchisee of Assisting Hands, Frisco, Tx

Nice Work, Franchise King!

I just finished The Definitive Guide to Franchise Research by Joel Libava. Joel shares an excellent list of questions for candidates. Making the answers easy to find should be a priority for franchise marketers. Nice work, Franchise King!”

Jack Monson's review

– Jack Monson, CRO at Social Joey

Make A Far More Informed Decision

This guide’s content is top notch! Joel is definitely the ‘go to’ expert when it comes to helping people learn what they need to know before they dive into a big commitment. I have no doubt anyone who is considering a franchise would make a far more informed decision knowing all the tips and tactics in this book.

another review

– Denise O’Berry, Online Project Manager for Overwhelmed Small Business Owners

Learn How To Do First-Rate Franchise Research Now

When a franchise industry insider willingly shares his secrets and little-known franchise research techniques, you need to take advantage of it. 

It’s your move.

invest in this research guide to get franchising market data