The importance of top-level digital marketing for franchises can’t be overstated. I’m talking about franchise SEO, content/article marketing, and more.
Simply put, if your franchise brand’s online presence is average (or worse), aspiring franchisees will need to go through a lot of hoops to find your franchise opportunity on the internet. And today’s consumers don’t want hoops. They want to find what they’re looking for, quickly and seamlessly.
And if that’s not enough, once your prospective franchisees do find your franchise website, they need to quickly determine if it’s worth their time and effort to learn more about your unique franchise concept. And I do mean quickly.
According to the Taylor & Francis Group, website owners have “50 milliseconds to make a good first impression!” The statistics.
“Thanks again for all of your great work, Joel. Your powerful content drove traffic and generated a high-quality lead that converted into a new franchise being awarded in Clarksville, Tennessee.”
– Mark Potocki, VP of Business Development, Pet Butler
Your Franchise Website Needs A Substantial Online Footprint
In today’s franchise world, your brand needs to have a sizeable digital footprint.
Granted, your brand doesn’t need a “footprint” like Nike® has.
But your winning franchise concept does needs to shine in it’s particular area of the universe. In this case; the franchise opportunity online space. But how?
How can you compete with established brands, who like you, are always looking for new franchisees?
Answer: with better franchise online marketing.
And that’s where I come in.
Use Franchise Online Marketing To Find New Franchisees
I’m not sure if this is the case, but you may already be doing a great job marketing your franchise.
If so, I’ll commend you. And if it turns out you don’t need ANY of the digital franchise marketing services I offer, I’ll wish you continued success and move on to a franchisor who does needs my help.
Note: if you’re an emerging franchise concept, marketing your franchise to prospective franchisees is especially hard. Why?
Because you’re competing against thousands of other franchise opportunities…including some that have a substantial online footprint.
And it’s so frustrating, because you know in your heart that you’re offering something special.
An honest-to-goodness ground-floor opportunity.
A chance for someone to have first dibs on a geographical area that may become quite valuable one day. And so much more. Too bad more people don’t know about it. Because if they did, you could ____ (fill in the blank). Now here comes the good part.
There is a way to begin competing. But it takes time. And you’ll need to be patient, as legitimate franchise online marketing takes a while to kick in.
Unless you have unlimited funds for advertising.
Because if you have lots of money sitting around, you can buy exposure.
Heck, you can even buy franchise leads from franchise lead generation websites.
Or you can engage in digital marketing. Without spending money on ads.
Innovative Digital Marketing For Franchises
What is digital marketing?
According to Neil Patel, a top digital marketer who I received training from, “It’s advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.” But there’s more.
When you’re marketing a franchise, you need to tell a story. And you need to get your brand out there.
A Short Story
Tell me you haven’t heard of “The Franchise King®.”
If you haven’t, I must suck. (Kidding) Of course you have. But my brand’s popularity didn’t happen overnight. I made a ton of mistakes at first. Then I asked for help…and I got it, from people in the know.
I’m talking about quality people who had knowledge. Who encouraged me to do things-like the late George Nemeth, a local rabble-rouser who (in 2005) told me to start a franchise blog (which eventually led to a book deal). And people with a massive online presence.
Fast-forward to now.
To keep up with the ever-changing digital marketing landscape, it’s crucial to attend live and online digital marketing conferences. So I do.
Because those are the places where I learn how to apply the latest and greatest marketing, SEO, and content marketing techniques to help my clients get noticed and find new franchisees.
The end result?
“Joel Libava was instrumental with our entrance into social media for franchise development. The blog he helped us launch continues to help improve our SEO rankings and the content is always timely and informative. I would recommend Joel Libava for your marketing needs.”
– James Young, President, Spring-Green Lawn Care Franchise
Digital marketing-wise, everything I do revolves around using the top SEO techniques and tools. And SE Ranking is my go-to SEO tool:
The Challenge All Franchises Face: Franchise Lead Generation
Today’s franchise concepts need to fight for every franchise sales lead they get.
- Approximately 100+ new franchise concepts are launched annually
- There are over 1.93 billion websites online
- Millions of blog posts are published every single day
- 557.7 Million Domain Names will be registered by 2026
See the problem?
It’s for those reasons (and more) that it’s getting harder and harder for franchises to stand out. Heck…for any small business to stand out.
I can’t emphasize this enough:
Today’s web visitors have too many choices.
That means they get frustrated and overwhelmed pretty quickly. That’s why you need to do digital franchise marketing right. Because if you don’t have a strong online presence in the franchise arena, you won’t sell franchises.
The Bottom Line?
You need to have someone with real-world franchise online marketing experience to help you with:
- Powerful Search Engine Optimization (SEO)
- Creative Content Marketing
- Crafty Online Marketing
In addition, your franchise website needs the right content. Preferably from writers who know the franchise space. People who know proper digital marketing techniques and lead generation (Ahem).
Copywriting For Franchise Opportunities
Can I be completely honest with you?
If you’re getting serious about using the power of copywriting to assist you in your franchise lead generation efforts, you could hire a college student or find someone on Upwork or Fiverr to write robotic-looking franchise articles and webpage content for your brand.
They’ll do some research on what it is you want them to write about (most likely by going to websites like the one you’re on now), and create some “content.”
Generic, vanilla, and to be blunt, boring, everyday content and sales pages that were probably written with AI. The type of stuff that won’t get your email box humming or your phones ringing.
I’m talking about content that’s as rich as plain yogurt.
Is that what you want?
Does web copy as boring as a butter sandwich accurately represent your brand?
If not, if you feel there may be a disconnect between your brand and the words on your website, read on. Because you’re not going to find, boring, unoriginal content from me.
Instead, you’ll find my franchise copywriting skills to be top-notch and beneficial to your lead generation efforts.
Franchise Content Marketing And Lead Generation: The Power Of The Written Word
A handful of people have helped me become a better copywwriter.
One of them, my friend, Tania Dakka, says this about writing great copy:
“Copywriting opens the door to trust…and sales. It’s quite literally the soul of your brand laid out for the world to behold.”
I also like what Todd Brison has to say:
“Copywriting is arranging words in a certain way to make people feel or do something.”
And here’s my view on the importance of great copywriting in franchising:
“The right words on the right webpage can change everything for your business.”
What does that mean for you?
If you’re looking for informative, professionally-written franchise content for your website, blog, or project, you’ve come to the right place.
But before I lay a few samples of my work on you, I’d like to demonstrate my mind-blowing, psychic abilities. Give me a moment. It’s not easy to read minds! Here goes.
I know what you’re thinking.
“This is probably going to be expensive.”
Nah. My products and services are reasonably priced. I refuse to be greedy.
About Me And Some Franchise Writing Samples
I’m The Franchise King®, Joel Libava.
I’ve written two books on how to choose, research and buy a franchise.
My 1st one, “Become A Franchise Owner!” was published by Wiley.
My 2nd one, “The Definitive Guide To Franchise Research” is self-published.
In addition, I’ve written well over 2,000 franchise articles for various online and offline properties. Here are a few samples of my work.
The U.S. Small Business Administration (SBA.gov)
Note: Before Covid hit the U.S., I had been writing franchise articles for the SBA on a monthly basis. I did that for 8 years. And I was the only franchise professional permitted to write there. Here are a couple of my articles for you to read.
After my hardcover franchise book came out, I was given the opportunity to write for Entrepreneur®, and I took it.
Here are two (of several) franchise articles I wrote for the publication.
I was approached by one of their editors to write about some of the changes that have taken place in franchising over the years.
Small Business Trends
The founder of Small Business Trends, Anita Campbell, asked me to be the “Franchise Expert in Residence” for her rapidly growing Small Business website. After much thought, and some gentle persuasion from Anita, I joined on. Here are a couple of articles I wrote (there are dozens more that are still on Anita’s website).
Here are a couple of Sponsored Posts I wrote for Bin There Dump That:
The Snapology® Franchise Website
I helped Snapology with marketing and SEO for several months.
Here’s one of several articles I wrote for them.
I wrote several articles for OpenWorks, a commercial franchise opportunity.
Spoiled Rotten Photography Franchise
I provided Franchise Content Marketing And SEO for this growing children’s-related franchise. Here’s a sample of my work.
I’ve been writing a monthly article for this popular Franchise Opportunity website for 10 years. Here are two of them.
Finally, here are a few of my best articles from the website you’re on now.
And I can write Sales Pages, too!
My Words For Your Franchise Brand
Maybe it’s time for you to use my words for your brand.
Because the right words can change everything.
Especially when it comes to Franchise Lead Generation!
Let’s Discuss Where You’re At
At this point, instead of getting into the weeds about content marketing for your franchise opportunity, SEO, and all the technical aspects of digital marketing for franchises like yours, how about if we just talk. Let’s see where you’re at.
To arrange a conversation with me, fill out the form below. I’ll follow up quickly. One more thing.
“How much will this cost us, Joel?”
First, let’s see what you need. Digital marketing for franchises isn’t a one-size-fits-all thing.
Heck, you may already be doing a great job with your franchise digital marketing. Again, if that’s the case, I’ll tell you, maybe give you a suggestion or two, and move on to a franchisor who needs my help. I’ve done it before. Lots of franchisors do good online marketing.
That said, if I feel I can make a positive impact on your franchise brand, I’ll propose some ideas that will help you get more franchise sales leads, more targeted traffic to your franchise website, and increase your online footprint.
Finally, I encourage you to make some time for a short call with me.
Just fill out the form below.
“If you have the good fortune to work with Joel, you’ll not only learn from his wide range and depth of experience but from his work ethic, his commitment to excellence and his ethical outlook on business and life.”
– Drew McLellan, Top Dog, McLellan Marketing Group