In today’s franchise world, your brand needs to have a substantial digital footprint. Especially if you’re offering an Emerging Franchise opportunity.
Now, your brand doesn’t need a “footprint” like Nike® has.
But your Emerging Franchise concept does need to shine in it’s particular area of the universe. In this case; the franchise opportunity segment. But how?
How are you, with a limited budget and a limited knowledge of digital marketing, going to get your franchise opportunity to stand out among 3,500 others that are also trying to attract high-quality franchisees?
But I can.
It’s Tough To Find Franchisees
If you’re an Emerging Franchise, it’s tough to find franchisees.
And it’s so frustrating, because you know you’re offering something that very few franchisors can say they offer.
An honest-to-goodness ground-floor opportunity.
A chance for someone to have first dibs on a geographical area that may become quite valuable one day. And so much more. Too bad more people don’t know about it. Because if they did, you could ____ (fill in the blank). Now here comes the good part.
There is a way.
Digital Marketing For Emerging Franchises
What is digital marketing?
According to Neil Patel, a top digital marketer, “It’s advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.” But there’s more.
You need to tell your story. And you need to get your brand out there.
A Little Story
Tell me you haven’t heard of “The Franchise King®.”
If you haven’t, I must suck. (Kidding) Of course you have. But my brand’s popularity didn’t happen overnight. I made a ton of mistakes at first. Then I asked for help…and I got it, from people in the know.
I’m talking about quality people who had knowledge. Who encouraged me to do things-like the late George Nemeth, a local rabble-rouser who (in 2005) told me to start a franchise blog (which eventually led to a book deal). And people with a massive online presence.
In addition, I read hundreds of blog posts, purchased lots of marketing books, took online courses and attended several big-name SEO and Marketing conferences.
Fast-Forward To Now
Most of things I do now, marketing-wise-are automatic. It’s what experience does. But to compete in today’s fast-changing digital world, it’s crucial to stay on top of the latest SEO, Content Marketing, and Social Media Marketing techniques. That’s why I participate in advanced, ongoing digital marketing training with a genius digital marketer.
The end result?
I know what I’m doing.
“Joel Libava was instrumental with our entrance into social media for franchise development. The blog he helped us launch continues to help improve our SEO rankings and the content is always timely and informative. I would recommend Joel Libava for your marketing needs.”
– James Young, President, Spring-Green Lawn Care Franchise
The Challenge That All Emerging Franchises Face With Digital Marketing
Emerging franchise concepts have to fight for every franchisee lead they get.
- As of January of 2017, there were 1.8 billion websites online
- 4 million blog posts are published every single day
- 1.4 million new domain names were registered in first quarter of 2018
See the problem?
It’s for those reasons that it’s getting harder and harder for Emerging Franchises to stand out.
I can’t emphasize this enough:
Today’s web visitors have too many choices. And they get frustrated and overwhelmed pretty quickly. That’s why you have to do digital marketing right. Because if you don’t have a strong online presence in the franchise arena, you won’t sell franchises.
The Bottom Line?
You need to have someone knowledgeable to help you with:
- Powerful Search Engine Optimization
- Creative Content Marketing
- Crafty Social Media Marketing
Let’s Discuss Where You’re At
At this point, instead of getting into the weeds about some of the technical aspects of digital marketing/SEO…like optimizing your image url’s, changing Title Tags, adding REL=”nofollow” to some of your links etc., how about if we just talk. Let’s see where you’re at.
To arrange a conversation with me, fill out the form below. I’ll follow up quickly. One more thing.
“How much will this cost us, Joel?”
Let’s me see what you need.
Heck, you may already be doing a great job with your digital marketing. If that’s the case, I’ll tell you, give you a suggestion or two, and move on.
But if I feel I can make a positive impact on your brand, I’ll propose a couple of digital marketing plans.
“If you have the good fortune to work with Joel, you’ll not only learn from his wide range and depth of experience but from his work ethic, his commitment to excellence and his ethical outlook on business and life.”
– Drew McLellan, Top Dog, McLellan Marketing Group
“Social media marketing is not a magic bullet that will take your franchise concept to the next level, overnight. It’s only a part of your marketing strategy, but one that you should focus lots of time on. If done right, it’s a very cost-effective way to get your brand known, and ‘liked.’ Just be patient.”
–Joel Libava, from an interview in Franchise Times