The importance of top-shelf Digital Marketing for Emerging Franchises can’t be overstated.
Simply put, if your franchise brand’s online presence is average (or worse), aspiring franchisees will need to go through a lot of hoops to find your franchise opportunity. And today’s consumers don’t want hoops. They want to find what they’re looking for, quickly and seamlessly.
And if that’s not enough, once your prospective franchisees do find your franchise website, they quickly need to determine if it’s worth their time to learn more about your unique franchise concept. And I do mean quickly.
According to the Taylor & Francis Group, website owners have “50 milliseconds to make a good first impression!” The statistics.
Your Emerging Franchise Website Needs A Substantial Online Footprint
In today’s franchise world, your brand needs to have a sizeable digital footprint. Especially if you’re offering an Emerging Franchise opportunity.
Granted, your brand doesn’t need a “footprint” like Nike® has.
But your Emerging Franchise concept does needs to shine in it’s particular area of the universe. In this case; the franchise opportunity space. But how?
How can you (as a young franchisor) compete with established brands who like you, are always looking for new franchisees? Like Pizza Hut® or The UPS Store®?
Answer: You can’t.
But I can.
Specifically, I can help you increase your online presence…a lot.
Use Digital Marketing For Franchises To Find New Franchisees
Heck, you may already be doing a great job marketing your franchise. If that’s the case, I’ll tell you, maybe give you a suggestion or two, and move on to a franchisor who needs my help. I’ve done it before. Lots of franchisors market their franchises well.
If you’re an Emerging Franchise, marketing your franchise to prospective franchisees is hard.
And it’s so frustrating, because you know in your heart that you’re offering something that very few franchisors can say they offer.
An honest-to-goodness ground-floor opportunity.
A chance for someone to have first dibs on a geographical area that may become quite valuable one day. And so much more. Too bad more people don’t know about it. Because if they did, you could ____ (fill in the blank). Now here comes the good part.
There is a way.
Innovative Digital Marketing For Emerging Franchises And More
What is digital marketing?
According to Neil Patel, a top digital marketer who I received training from, “It’s advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.” But there’s more.
When you’re marketing a franchise, you need to tell a story. And you need to get your brand out there.
Thanks so much, Joel! You really have a knack with putting together a story that’s easy to follow, fun, and captivating, too. I’ve just found myself reading about other awesome franchise opportunities on your site and each one looks like a winner and a fun way to make a living!
We’re in the middle of our ‘virtual’ annual conference right now, and I can’t tell you how rewarding it is to build an organization of people we really ‘like.’ It’s like a family reunion every time we get together. I just know we’re the right fit for a bunch more people…and I really believe in you and what you bring to franchising — being an advocate for newcomers and guiding them into a career that gives them purpose and ownership without getting chewed up by the franchise establishment. It may take some time for more franchisees to join us, but I’m just really happy to work with good people like you and our franchisees right now. Especially when a lot of the world seems to be unraveling.”
– Jamie Tash, CFO, Spoiled Rotten Photography
A Short Story
Tell me you haven’t heard of “The Franchise King®.”
If you haven’t, I must suck. (Kidding) Of course you have. But my brand’s popularity didn’t happen overnight. I made a ton of mistakes at first. Then I asked for help…and I got it, from people in the know.
I’m talking about quality people who had knowledge. Who encouraged me to do things-like the late George Nemeth, a local rabble-rouser who (in 2005) told me to start a franchise blog (which eventually led to a book deal). And people with a massive online presence.
Fast-forward to now.
To keep up with the ever-changing digital marketing landscape, it’s crucial to attend live and online digital marketing conferences. So I do.
Those are the places where I learn how to apply the latest and greatest marketing, SEO, and content marketing techniques to help my clients get noticed and find new franchisees.
The end result?
“Joel Libava was instrumental with our entrance into social media for franchise development. The blog he helped us launch continues to help improve our SEO rankings and the content is always timely and informative. I would recommend Joel Libava for your marketing needs.”
– James Young, President, Spring-Green Lawn Care Franchise
The Challenge All Emerging Franchises Face With Franchise Digital Marketing
Emerging franchise concepts have to fight for every franchisee lead they get.
- Approximately 100+ new franchise concepts are launched annually
- There are over 1.93 billion websites online
- Millions of blog posts are published every single day
- 557.7 Million Domain Names will be registered by 2026
See the problem?
It’s for those reasons that it’s getting harder and harder for Emerging Franchises to stand out. Heck…for any small business to stand out.
I can’t emphasize this enough:
Today’s web visitors have too many choices. That means they get frustrated and overwhelmed pretty quickly. That’s why you have to do digital marketing right. Because if you don’t have a strong online presence in the franchise arena, you won’t sell franchises.
The Bottom Line?
You need to have someone with real-world Franchise Digital Marketing knowledgeable to help you with:
- Powerful Search Engine Optimization (SEO)
- Creative Content Marketing
- Crafty Social Media Marketing
In addition, your franchise website needs the right content. Preferably from writers who know the franchise space. People who know proper Franchise Content Marketing techniques for lead generation (Ahem).
Let’s Discuss Where You’re At
At this point, instead of getting into the weeds about some of the technical aspects of digital marketing/SEO I can do for you, like finding keywords you can rank for, optimizing your images, changing Title Tags, adding REL=”nofollow” to some of your links etc., how about if we just talk. Let’s see where you’re at.
To arrange a conversation with me, fill out the form below. I’ll follow up quickly. One more thing.
“How much will this cost us, Joel?”
First, let me see what you need. Digital marketing for franchises isn’t a one-size-fits-all thing.
Heck, you may already be doing a great job with your Franchise Digital Marketing. If that’s the case, I’ll tell you, maybe give you a suggestion or two, and move on to a franchisor who needs my help. I’ve done it before. Lots of franchisors do this well.
“Social media marketing is not a magic bullet that will take your franchise concept to the next level, overnight. It’s only a part of your marketing strategy, but one that you should focus lots of time on. If done right, it’s a very cost-effective way to get your brand known, and ‘liked.’ Just be patient.”
Borrowed from an interview in The Franchise Times
Now, if I feel I can make a positive impact on your franchise brand, I’ll propose a couple of Franchise Digital Marketing plans.
I encourage you to make some time for a short call with me.
Just fill out the form below.
Note: I only work with a limited number of franchise brands. I need to make sure I can help you and that we’re a good fit for each other.
“If you have the good fortune to work with Joel, you’ll not only learn from his wide range and depth of experience but from his work ethic, his commitment to excellence and his ethical outlook on business and life.”
– Drew McLellan, Top Dog, McLellan Marketing Group