I’m The Franchise King®, Joel Libava.
Let me start off by sharing how I feel about “About” pages.
UNCOMFORTABLE
In particular, writing an “About” page…writing a page about myself, is an uncomfortable exercise.
However, it’s not uncomfortable to write because of low self-esteem, or anything even remotely like that.
On the contrary, I feel extremely confident in my ability to advise people who are investigating franchise opportunities. If you’re looking at franchises-if you want to be your own boss, I can and will show you how to make smart (and profitable) choices. And how to protect yourself, so you don’t lose your money.
The “uncomfortable” part for me about writing a page about myself is the fact that it takes the focus off of you.
Because It’s You That I Serve
- You‘re the one coming to me for help.
- You‘re the one who wants to be your own boss.
- You‘re the one who’s sick of corporate America-and knows that it’s time for change.
- You‘re the one who’s potentially going to be putting your own money on the line.
- You‘re the one who’s been clicking dozens and dozens of franchise opportunity websites-looking for that “perfect” one. The one that will bring you the freedom and control you’ve wanted in your life for so darn long.
- You‘re the one who may be working with a franchise “consultant,” and are having trouble figuring out who he’s really helping.
And now you‘ve arrived at my website…TheFranchiseKing.com, hoping for answers.
Because you want to feel good about what you may be about to do. (Buy a franchise)
You want to make sure you haven’t missed something in your research.
And you want the truth damn it!
Well I have good news for you.
You’ll get the truth here. And so much more.
What I Do
In essence, I’m a franchise advisor. I teach people who are interested in potentially becoming franchise owners-exactly how to do so, successfully. For instance…
- I offer GUARANTEED Private 1-on-1 franchise consultations
- I offer products that show people how to find, choose, research, and buy a profitable franchise
- I provide educational content-which I share with my readers-and throughout all the major social media channels
The first two items provide the majority of my income.
I also make money from advertising, freelance writing, “Sponsored Posts,” and affiliate sales.
Important Information About My Consultations
It’s important to realize that I work way differently than the majority of the people in my field.
In the first place, when you work with me 1-on-1, you are my client. You’re the one paying me.
The others in my space, the franchise consultants, franchise brokers, and franchise coaches, (all the same thing by the way) don’t charge you anything. That’s because they’re paid by franchisors. And they’re paid really, really well. How well?
Today’s franchise consultants, brokers, and coaches receive 40%-50% of the up-front franchise fee-as a commission, if they match a candidate to a franchise they represent.
So, for example, if you end up working with someone who offers “Free Franchise Consultations” and this person matches you up to a franchise opportunity they represent, and the franchise fee is $40,000, they’ll receive at least* $16,000.
*As of this writing, the minimum commission is closer to $20,000.
That’s Why They Offer Free Franchise Consultations
Tip: Read this before you decide to work with someone who offers “Free Franchise Consultations” or similar.
A Little About Me
It’s important for you to know who you’re dealing with. So here goes.
To begin with, I was born in Cleveland, Ohio, On June 30, 19…
I’m kidding. I’m not going to do that.
On the contrary, I’m going to tell you the important things you need to know about me, the business stuff. The things that will help you determine if you feel it’s worth it to spend some of your valuable time on my website, and maybe even invest some money to work with me, or to purchase one of my products in the future.
Work-Life
My work background includes:
- Food and beverage management, including a stint as a Maitre’D for a Las Vegas hotel-casino showroom.
- Sales/sales management for several automobile franchises
- Radio personality
Along with several other jobs in various industries.
Education
I need to point out that I have very little formal education.
Specifically, I “tried” college. (For 9 months)
As a result, most of my education has involved learning from subject-matter experts in the field of writing, marketing, PR, and of course, franchising.
Author
In 2011, an editor from Wiley Publishing contacted me. She told me that the market was overdue for a book on how to buy a franchise, and asked me if I’d be interested in writing it. I said “yes.”
Now, I’d be remiss if I didn’t tell you that her offer of paying me an “advance” had something a lot to do with my extremely rapid, and very positive response to her email inquiry.
All in all, my book has done pretty well. Thousands of people have read it. (Or have listened to it, because there’s an audio version, too.)
(Click the cover to learn more about my book)
In addition to my hardcover book, I’ve had the honor to write hundreds informational articles on franchising for dozens and dozens of highly-trafficked, and respected websites. A few of them include:
- The New York Times.com
- CNBC.com
- Entrepreneur.com
- The Huffington Post
- Fortune.com
And currently, I write a monthly article for The U.S. Small Business Administration’s blog (I’ve been doing so for the past 7 years) and Franchise Direct, a top-ranked franchise opportunity website.
Press
When it comes to getting publicity, I’ve had the honor of getting interviewed and quoted by a large number of national and local online and offline publications over the years.
For instance, I was featured in Entrepreneur Magazine.
Seeing as you’ve made it this far, you’re more than welcome to see my other Press mentions, interviews etc, by going to my official Press Page at your convenience.
And speaking of interviews, the folks at Businesstown asked me to share some of my franchise buying tips, so I obliged…in this video interview.
Testimonials
I’ve worked with thousands of people over the years. Some of them have provided testimonials about my ethics, knowledge, expertise, professionalism, along with my services/products.
In addition, lots of people in the franchise world, and a plethora of small business experts have provided their thoughts on what I bring to the table.
I encourage you to visit my testimonials page so you can see what others think of me.
One More Thing
This is the last time I’m going to talk about “me.” Enough already.
All of us are products of things like our:
- Upbringing
- Education
- Geographical location
- Opportunities
- Life choices
And others.
In this case, it’s the “life choices” part I want to share with you.
In a nutshell, I made some really lousy choices at a young age…life-altering ones as a matter of fact. One’s I could’ve died from. But they’re part of my story.
With that in mind, if you REALLY want to get to know me, and find out what makes me tick, I wrote* a 3-Part article-an autobiography of sorts.
*It took me almost 3 years to summon the courage to write Part 3.
In any event, you’re welcome to read it. Just click the link below
Because Of Them: My Personal Story
Back To You
From here on out, it’s about you. About your desire to be your own boss. And how to do it in a smart way.
Having said that, here are a few recommendations for you, to get the ball rolling.
Go to my blog, so you can start reading useful articles like this and this.
Take 15-20 minutes to thoroughly read How To Buy A Franchise, which has been read by thousands of people-just like you.
Signup to take my free course, so you can get the information you need to start your search for a profitable franchise.
