The Franchise King®
(This is a guest post from Laura Petrolino, of Arment Dietrich) Remember when you used your phone only to call people? That’s it. No texting. No looking things up on the internet. No Facebook or …
Continue Reading about Customer Motivation: The Secret To Your Franchise Communications Strategy →
With a name like Tubby's.... The name of this Michigan-based sub sandwich franchise chain came from the a popular comic strip character with the same name. That's good to know, but how can …
Continue Reading about Tubby’s Sub Sandwich Shop May Need Creative Franchise Marketing Help →
For over 10 years, I was a franchise broker (with a franchise brokerage franchise). I played matchmaker to people who were interested in pursuing franchise opportunities…in being their own …
Continue Reading about 3 Secret Things Franchise Brokers Would Prefer To Keep Under Wraps →
Most of the time, I’m focused on providing useful information for people that are interested in exploring franchise business ownership. It’s what I love to do. I've been doing it for a long time, …
Continue Reading about How My Franchise Business Writing Has Paid Off →
A few things in franchising need to change. I've offered my suggestions before. I’ll continue to do so; I'll even write about Item 19, and why you should ignore it. You’ll benefit from …
Continue Reading about Why You Need To Mostly Ignore Item 19 →
(Courtesy of Valerie Everett, Flickr) Only a small percentage of the people that I've worked with over the years ever asked me about the franchise marketing fees that are charged by franchisors for …
Continue Reading about What About The Franchise Marketing Fees? →
