One reason that you’re not selling as many franchises as you projected you would, is this;
You don’t know what today’s prospective franchise buyer’s want. You only think you know.
Are you mad at me for even suggesting that? Good. Now, get over your anger, and go to the nearest mirror in your office, your home…heck, even the one in your vehicle, and do this;
Look in the mirror and say this out loud;
“I know exactly what today’s prospects want!”
How did that feel?
Now, on a 1-10 scale, #10 being, “100% confident,” and #1 being, “I need to learn a lot more about what today’s franchise buyers really want,” what number do you feel you’re at?
The problem is that you don’t know what’s going through their minds.
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