(This is a guest post from Andrew Gazdecki, founder of Bizness Apps) Every town needs a burger joint, an insurance guy, and a convenience store. At some point, everyone needs to grab a quick meal, and the local fast food place is where they go. But the truth is, there's more than one burger place in town, convenience stores are located on every corner, and the local insurance agent is now one in a handful of people. The fact is, if you own one of these types of franchise businesses, you
Franchise Marketing
Franchisees! Increase The Value Of Your Facebook Check-Ins Even More
(Sponsored Post) If you're a franchisee using Facebook, you already know how important Facebook Check-Ins are. But just in-case you need a reminder, read what the folks at Tribute Media wrote: "If someone uses the Check-In function on Facebook when they visit your business, they are telling their friends on social media that they are currently at and enjoying your services or products. This results in free advertising, increased brand awareness, and is essentially an endorsement from that
Customer Motivation: The Secret To Your Franchise Communications Strategy
(This is a guest post from Laura Petrolino, of Arment Dietrich) Remember when you used your phone only to call people? That’s it. No texting. No looking things up on the internet. No Facebook or Twitter. No photography. You picked it up, you dialed a number. You called someone. A simple straight forward communications transaction. There was one goal and one tactic used to reach that goal. Since that ancient time, phones and the options available when it comes to communication
Tubby’s Sub Sandwich Shop May Need Creative Franchise Marketing Help
With a name like Tubby's.... The name of this Michigan-based sub sandwich franchise chain came from the a popular comic strip character with the same name. That's good to know, but how can Tubby's new owners get around the name. A name that (to a lot of people) means "One that's overweight." Wait. Why am I being so gentle...so politically direct? That's not me. I'm sorry. It will never happen again. Tubby=Fat Tubby's Gets New Owners The first Tubby's Sub Shop was founded
3 Things Franchise Brokers Would Prefer To Keep Under Wraps
For over 10 years, I was a franchise broker. I played matchmaker to people who were interested in pursuing franchise opportunities…in being their own bosses. And... Most of the time, I referred to myself as a franchise “consultant.” It sounded better than franchise “broker” back then, and correct me if I’m wrong (don’t even think about it) I feel it still does today. But, make no mistake about it: a franchise consultant* is a franchise broker. *There is actually another type of
How My Franchise Business Writing Has Paid Off
Most of the time, I’m focused on providing useful information for people that are interested in exploring franchise business ownership. It’s what I love to do. I've been doing it for a long time, and, it’s paid off in many different ways. I also do something else. More on that in a bit. How My Franchise Business Writing Has Paid Off I was approached by a major business book publisher to write a book on franchise ownership-and did so. Become a Franchise Owner!: The
How To Change The Franchise World: Ignore Item 19 Earnings Claims
A few things in franchising need to change. I've offered my suggestions before. I’ll continue to do so; I'll even write about Item 19 earnings claims. You’ll benefit from them. So will the franchise industry. Bold Letters In bold letters-right on the top of one franchise website: “Avg. Annual Revenue of Franchisees Open 3 Years = $231,497” Looks good-I’d love to make $230,000 a year. Wouldn't you? Of course, I have no idea if I’m even a good fit for a franchise
What About The Franchise Marketing Fees?
(Courtesy of Valerie Everett, Flickr) Only a small percentage of the people that I've worked with over the years ever asked me about the franchise marketing fees that are charged by franchisors for marketing. I've found that most potential franchise owners are more concerned about the up-front franchise fee, and the royalties they'll have to pay. Discussions about the marketing fees tend to happen later in the process. But, they shouldn't be. It's A Mandatory Franchise
Does The Franchise Concept You Want To Buy Have A Social Media Footprint?
(Social Media Marketing Hub and Spoke Infographic by ralphpaglia, on Flickr) Before you make a substantial financial commitment to the franchise concept you’re interested in becoming a franchise owner of, you need to get a handle on their marketing system. Part of your franchise research needs to include a deep dig into their marketing prowess, which is why I’ve included it in my 40-part series on the top franchise questions to ask current franchisees. Remember; you’re going into this
Franchise Company Executives Are Petitioning For 35-Hour Workdays
(Courtesy of http://en.wikipedia.org/wiki/User:ChrisO) In what’s being called a bold move, leaders from the franchise world are heading to Greenwich, England next week to attempt what some in the franchise and small business community are calling, “Nutso.” They’ll be meeting with officials from The Royal Observatory-where Greenwich Mean Time (GMT) originates. Clocks from across the globe are set to GMT, and Greenwich is where, “Father Time” lives. Why Are Top Franchise
