A successful consumer or B2B marketing strategy starts when, you, as a franchisor, you have a deep understanding of your target audience. If your business fails to identify its ideal customers your franchisees will...
Franchise Marketing
Joel Libava
Top Franchise Lead Generation Strategies For 2024-2025
As the franchise industry continues to evolve, effective franchise lead generation strategies have become a critical component of long-term sales success. In today’s always-changing world of franchising lead...
10 Ways To Build An Online Presence For Your Franchise Brand
One of the most important things you need to do (as a franchisor), is build a powerful online presence for your franchise brand. Why? Because it’s no secret that consumers are spending more and more time online...
The Secret To Successful Franchise Marketing
The secret to successful franchise business marketing is contained in this 40- second video. See if you can find it: The Franchise Marketing Secret Did you find the secret? If so, great! If not, I’m going to tell...
How The Franchise Model Is Slowly Being Ruined From Within
The NLRB isn’t ruining the franchise model. It’s being hurt from within. In this post, I’m going to show you how the franchising model is being hurt from within, who’s doing it-and why, and how...
How To Market A Franchise Opportunity To Millennials
(Guest Post) Attention Franchisors: A widely discussed subject in the franchise industry is how to market your franchise opportunity to millennials. On the whole, the ideas on this topic are mostly tactical and...
Top 10 Features Every Small Business App Should Have
(This is a guest post from Andrew Gazdecki, founder of Bizness Apps) Every town needs a burger joint, an insurance guy, and a convenience store. At some point, everyone needs to grab a quick meal, and the local fast...
Franchisees! Increase The Value Of Your Facebook Check-Ins Even More
(Sponsored Post) If you’re a franchisee using Facebook, you already know how important Facebook Check-Ins are. But just in-case you need a reminder, read what the folks at Tribute Media wrote: “If someone...
Customer Motivation: The Secret To Your Franchise Communications Strategy
(This is a guest post from Laura Petrolino, of Arment Dietrich) Remember when you used your phone only to call people? That’s it. No texting. No looking things up on the internet. No Facebook or Twitter. No photography...
Tubby’s Sub Sandwich Shop May Need Creative Franchise Marketing Help
With a name like Tubby’s…. The name of this Michigan-based sub sandwich franchise chain came from the a popular comic strip character with the same name. That’s good to know, but how can Tubby’s...
How My Franchise Business Writing Has Paid Off
Most of the time, I’m focused on providing useful information for people that are interested in exploring franchise business ownership. It’s what I love to do. I’ve been doing it for a long time, and, it’s paid...
Why You Need To Mostly Ignore Item 19
A few things in franchising need to change. I’ve offered my suggestions before. I’ll continue to do so; I’ll even write about Item 19, and why you should ignore it. You’ll benefit from them. So will...
What About The Franchise Marketing Fees?
(Courtesy of Valerie Everett, Flickr) Only a small percentage of the people that I’ve worked with over the years ever asked me about the franchise marketing fees that are charged by franchisors for marketing...
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Does The Franchise Concept You Want To Buy Have A Social Media Footprint?
(Social Media Marketing Hub and Spoke Infographic by ralphpaglia, on Flickr) Before you make a substantial financial commitment to the franchise concept you’re interested in becoming a franchise owner of, you need to...
