(Guest Post) Attention Franchisors: A widely discussed subject in the franchise industry is how to market your franchise to millennials. On the whole, the ideas on this topic are mostly tactical and range from PR, content marketing, social media targeting, video production, and speaking engagements. While these tactics
Franchise Marketing
Top 10 Features Every Small Business App Should Have
(This is a guest post from Andrew Gazdecki, founder of Bizness Apps) Every town needs a burger joint, an insurance guy, and a convenience store. At some point, everyone needs to grab a quick meal, and the local fast food place is where they go. But the truth is, there's more than one burger place in town, convenience
Franchisees! Increase The Value Of Your Facebook Check-Ins Even More
(Sponsored Post) If you're a franchisee using Facebook, you already know how important Facebook Check-Ins are. But just in-case you need a reminder, read what the folks at Tribute Media wrote: "If someone uses the Check-In function on Facebook when they visit your business, they are telling their friends on social media
Customer Motivation: The Secret To Your Franchise Communications Strategy
(This is a guest post from Laura Petrolino, of Arment Dietrich) Remember when you used your phone only to call people? That’s it. No texting. No looking things up on the internet. No Facebook or Twitter. No photography. You picked it up, you dialed a number. You called someone. A simple straight forward
Tubby’s Sub Sandwich Shop May Need Creative Franchise Marketing Help
With a name like Tubby's.... The name of this Michigan-based sub sandwich franchise chain came from the a popular comic strip character with the same name. That's good to know, but how can Tubby's new owners get around the name. A name that (to a lot of people) means "One that's overweight." Wait. Why am I being so
3 Things Franchise Brokers Would Prefer To Keep Under Wraps
For over 10 years, I was a franchise broker. I played matchmaker to people who were interested in pursuing franchise opportunities…in being their own bosses. And... Most of the time, I referred to myself as a franchise “consultant.” It sounded better than franchise “broker” back then, and correct me if I’m wrong (don’t
How My Franchise Business Writing Has Paid Off
Most of the time, I’m focused on providing useful information for people that are interested in exploring franchise business ownership. It’s what I love to do. I've been doing it for a long time, and, it’s paid off in many different ways. I also do something else. More on that in a bit. How My Franchise
How To Change The Franchise World: Ignore Item 19 Earnings Claims
A few things in franchising need to change. I've offered my suggestions before. I’ll continue to do so; I'll even write about Item 19 earnings claims. You’ll benefit from them. So will the franchise industry. Bold Letters In bold letters-right on the top of one franchise website: “Avg. Annual Revenue
What About The Franchise Marketing Fees?
(Courtesy of Valerie Everett, Flickr) Only a small percentage of the people that I've worked with over the years ever asked me about the franchise marketing fees that are charged by franchisors for marketing. I've found that most potential franchise owners are more concerned about the up-front franchise fee, and the
Does The Franchise Concept You Want To Buy Have A Social Media Footprint?
(Social Media Marketing Hub and Spoke Infographic by ralphpaglia, on Flickr) Before you make a substantial financial commitment to the franchise concept you’re interested in becoming a franchise owner of, you need to get a handle on their marketing system. Part of your franchise research needs to include a deep dig into
