One of the most important things you need to do (as a franchisor), is build a powerful online presence for your franchise brand. Why? Because it’s no secret that consumers are spending more and more time online...
Category - Franchise Marketing
Joel LibavaThe Secret To Successful Franchise Marketing
The secret to successful franchise business marketing is contained in this 40- second video. See if you can find it: The Franchise Marketing Secret Did you find the secret? If so, great! If not, I’m going...
How The Franchise Model Is Slowly Being Ruined From Within
The NLRB isn’t ruining the franchise model. It’s being hurt from within. In this post, I’m going to show you how the franchising model is being hurt from within, who’s doing it-and why, and how...
Top 10 Features Every Small Business App Should Have
(This is a guest post from Andrew Gazdecki, founder of Bizness Apps) Every town needs a burger joint, an insurance guy, and a convenience store. At some point, everyone needs to grab a quick meal, and the local fast...
Tubby’s Sub Sandwich Shop May Need Creative Franchise Marketing Help
With a name like Tubby’s…. The name of this Michigan-based sub sandwich franchise chain came from the a popular comic strip character with the same name. That’s good to know, but how can Tubby’s...
3 Secret Things Franchise Brokers Would Prefer To Keep Under Wraps
For over 10 years, I was a franchise broker (with a franchise brokerage franchise). I played matchmaker to people who were interested in pursuing franchise opportunities…in being their own bosses. And… Most of the...
How My Franchise Business Writing Has Paid Off
Most of the time, I’m focused on providing useful information for people that are interested in exploring franchise business ownership. It’s what I love to do. I’ve been doing it for a long time, and, it’s paid...
What About The Franchise Marketing Fees?
(Courtesy of Valerie Everett, Flickr) Only a small percentage of the people that I’ve worked with over the years ever asked me about the franchise marketing fees that are charged by franchisors for marketing...
