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calorie counting at mcdonalds

(Courtesy of Lisa Padilla, Flickr)

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The executives at McDonald’s headquarters in Oak Brook, Illinois have laid down their arms, and I don’t blame them. They’ve been through a lot….

There are even more lawsuits like those, but why go there?


Some Reverse Psychology

I would have liked to be a fly on the wall during what must of been some rather “energetic” marketing strategy sessions in Oak Brook during the last few months.

That’s because of the recent decision that was made-and is now being implemented. They’ve really gone all-in.

In a bold move, McDonald’s has decided to, “List calorie information on restaurant and drive-thru menus nationwide to further inform and help customers and employees make nutrition-minded
choices.”  Wow.

It’s a classic, “We’ll show you!” move.

For years and years, concerned Mommies have been hammering on McDonald’s to serve healthier foods…or at least disclose the calorie counts in what they’re serving. To McDonald’s credit, they have not been running and hiding. But, this move is risky, and it could backfire.


Or Not

I enjoy a McDonald’s hamburger. I always have. Their french fries aren’t too shabby either. I don’t think that “seeing” the amount of calories that I’m shoving down my throat displayed on a sign are going to deter me from going on my weekly trek to my local McDonald’s double drive-thru. But, it might.

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Personally, I think that people looking for a convenient meal know what they’re getting when they choose to go to a fast food restaurant, anyway.

Could it stop Mom from taking her 4 year-old there more than a couple of times? Maybe.

For me, I’m not going to stop eating fast food until I’m ready to. It’s my choice.

And, as long as I always have a choice, I’m good.

What do you think? Will the new menu that display calorie counts deter you from eating a Big Mac?

Is McDonald’s doing the right thing? Is it a good business decision?

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joel libava

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes.
For 23 years, I’ve been showing people how to make smart, informed decisions on franchises to buy, and I can help you, too!
P.S. I'm not a franchise consultant/broker.

Straightforward Advice
Joel, thank you for taking the time to speak with me yesterday. It was refreshing to finally speak with someone in franchising who dishes out straightforward, candid advice. You provided me with some insightful ideas that I'm giving a good deal of thought and consideration to. I look forward to speaking with you on our next consultation call."
- John Timmins, Columbia, South Carolina
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