The Franchise King® | Learn How To Become A Franchisee

calorie counting at mcdonalds

(Courtesy of Lisa Padilla, Flickr)

(This post may contain affiliate links. Please read my disclosure policy).

The executives at McDonald’s headquarters in Oak Brook, Illinois have laid down their arms, and I don’t blame them. They’ve been through a lot….

There are even more lawsuits like those, but why go there?

 



Free Franchise Quiz
Find Out If You'll Be A Successful Franchise Owner!
Invalid email address



Some Reverse Psychology

I would have liked to be a fly on the wall during what must of been some rather “energetic” marketing strategy sessions in Oak Brook during the last few months.

That’s because of the recent decision that was made-and is now being implemented. They’ve really gone all-in.

In a bold move, McDonald’s has decided to, “List calorie information on restaurant and drive-thru menus nationwide to further inform and help customers and employees make nutrition-minded
choices.”  Wow.

It’s a classic, “We’ll show you!” move.

For years and years, concerned Mommies have been hammering on McDonald’s to serve healthier foods…or at least disclose the calorie counts in what they’re serving. To McDonald’s credit, they have not been running and hiding. But, this move is risky, and it could backfire.

 

Or Not

I enjoy a McDonald’s hamburger. I always have. Their french fries aren’t too shabby either. I don’t think that “seeing” the amount of calories that I’m shoving down my throat displayed on a sign are going to deter me from going on my weekly trek to my local McDonald’s double drive-thru. But, it might.

Personally, I think that people looking for a convenient meal know what they’re getting when they choose to go to a fast food restaurant, anyway.

Could it stop Mom from taking her 4 year-old there more than a couple of times? Maybe.

For me, I’m not going to stop eating fast food until I’m ready to. It’s my choice.

And, as long as I always have a choice, I’m good.

What do you think? Will the new menu that display calorie counts deter you from eating a Big Mac?

Is McDonald’s doing the right thing? Is it a good business decision?




Please Share This Article!
2Shares
Note: When you buy through links on our site, we may earn an affiliate commission. In addition, I've started to use AI to help me craft better article titles and headings.
joel libava

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes. For over 20 years, I’ve been showing people how to make smart, informed decisions on franchises to buy, and I can help you, too!
P.S. I'm not a franchise consultant/broker.

“I've been a fan of Joel's for years. He's picked a niche and made himself the undisputed expert. I'd recommend him to anyone looking to start a franchise. "
- Gene Marks, Business Expert, Keynote Speaker
Free Franchise Tools Franchise Compatibility Quiz Net Worth Calculator
VIP Franchise Newsletter

Recommended Reading
How Franchises Work
How Much Is A Franchise?
Pros And Cons Of A Franchise What Is The Franchise Fee? How To Buy A Franchise
Top 21 Franchise Opportunities
Top 33 Business Opportunities Starbucks Franchise Facts
Featured Franchises!
10 Best Franchise Websites
About Franchise Consultants
How To Read A FDD
Questions To Ask Franchisors
Questions To Ask Franchisees Franchise Discovery Day Franchise Reviews
Your Franchise Business Plan

A 401(k) For A Franchise?

Top 10 Franchise Buying Tips
Free Franchise Quiz
Find Out If You'll Be A Successful Franchise Owner!
Invalid email address