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Franchisors; Are You Attempting To Tap Into The Twemendous Tween Market?


(This post may contain affiliate links. Please read my disclosure policy).

The tween market is growing. As a franchisor, do you feel that there’s a way to tap into some of the $40 billion that tweens spend, annually?

The Franchise Princess recently graduated from the tween ranks (11-14 years of age), and we certainly tried our best to help the US economy grow, trying to fufill her tween needs. (Think cell phones, and blingy accessories.)

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I was reading a post over on Fox, and it included a great suggestion;

Since you can’t sell to a tween without persuading a parent, you might as well target adults directly. For instance, Robert Richardson, who runs a Las Vegas marketing agency, suggests sending your products to mommy bloggers for free review. “If you can get enough of them blogging about your product, you can make a significant impact in the marketplace,” says Richardson.

Read the rest of this tween post on

Working with bloggers to help you target your market. Interesting idea. Do you think it can work?

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joel libava

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes. For over 20 years, I’ve been showing people how to make smart, informed decisions on franchises to buy, and I can help you, too!
P.S. I'm not a franchise consultant/broker.

“I've been a fan of Joel's for years. He's picked a niche and made himself the undisputed expert. I'd recommend him to anyone looking to start a franchise. "
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