The Franchise King®

Franchisors; Are You Attempting To Tap Into The Twemendous Tween Market?


(This post may contain affiliate links. Please read my disclosure policy).

The tween market is growing. As a franchisor, do you feel that there’s a way to tap into some of the $40 billion that tweens spend, annually?

The Franchise Princess recently graduated from the tween ranks (11-14 years of age), and we certainly tried our best to help the US economy grow, trying to fufill her tween needs. (Think cell phones, and blingy accessories.)

I was reading a post over on Fox, and it included a great suggestion;

Since you can’t sell to a tween without persuading a parent, you might as well target adults directly. For instance, Robert Richardson, who runs a Las Vegas marketing agency, suggests sending your products to mommy bloggers for free review. “If you can get enough of them blogging about your product, you can make a significant impact in the marketplace,” says Richardson.

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Working with bloggers to help you target your market. Interesting idea. Do you think it can work?

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franchise article written by joel libava
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joel libava

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes.
For 23 years, I’ve been showing people how to make smart, informed decisions on franchises to buy, and I can help you, too!
P.S. I'm not a franchise consultant/broker.

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