The tween market is growing. As a franchisor, do you feel that there’s a way to tap into some of the $40 billion that tweens spend, annually?
The Franchise Princess recently graduated from the tween ranks (11-14 years of age), and we certainly tried our best to help the US economy grow, trying to fufill her tween needs. (Think cell phones, and blingy accessories.)
I was reading a post over on Fox Business.com, and it included a great suggestion;
“Since you can’t sell to a tween without persuading a parent, you might as well target adults directly. For instance, Robert Richardson, who runs a Las Vegas marketing agency, suggests sending your products to mommy bloggers for free review. “If you can get enough of them blogging about your product, you can make a significant impact in the marketplace,” says Richardson.
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Read the rest of this tween post on Foxbusiness.com.
Working with bloggers to help you target your market. Interesting idea. Do you think it can work?