Joel LibavaThe tween market is growing. As a franchisor, do you feel that there’s a way to tap into some of the $40 billion that tweens spend, annually?
The Franchise Princess recently graduated from the tween ranks (11-14 years of age), and we certainly tried our best to help the US economy grow, trying to fufill her tween needs. (Think cell phones, and blingy accessories.)
I was reading a post over on Fox Business.com, and it included a great suggestion;
“Since you can’t sell to a tween without persuading a parent, you might as well target adults directly. For instance, Robert Richardson, who runs a Las Vegas marketing agency, suggests sending your products to mommy bloggers for free review. “If you can get enough of them blogging about your product, you can make a significant impact in the marketplace,” says Richardson.
Read the rest of this tween post on Foxbusiness.com.
Working with bloggers to help you target your market. Interesting idea. Do you think it can work?
