I've interacted with the folks up there more than a few times, (It's been way too long, guys!) and I like what I see.
Just go to their website for some specifics on how they help local small businesses get customers.
Find Out What Separates This One From All The Others
Balihoo just released some of their predictions for the upcoming year, and I feel that they're worth sharing with you. We all need some local marketing help, right?
Here's a couple of local marketing and media trends that Balihoo sees for 2010;
- Direct Mail: There has been a resurgence in direct mail as no-call lists, e-mail spam rules and untargeted broad media affect local marketers’ ability to reach audiences.
Prediction: Better targeting and new, advanced tools to personalize messaging and track results will lead to a surge in direct mail.
- Mobile: Smart phones are becoming more popular, and technologies are moving mobile advertising from primarily text messaging-based to including images and video. However, Balihoo still sees mobile at the local level as more sizzle than steak.
Prediction: The next year will bring the biggest jump yet in text-based mobile advertising, but more advanced options such as image and video will be limited to all but the trendiest of trendsetters.
- Integrated Marketing Communications: Historically, local businesses have not done a particularly good job at integrating their marketing communications across multiple channels. As audience sizes shrink and targeting options increase, there has been a renewed interest from local business in pursuing an integrated marketing communications strategy.
Prediction: Local marketers will continue their 2009 trend of pursuing an integrated strategy.
How important is local marketing to your company?
Here's the rest of the 2010 Local Marketing/Media Trends
* Here's a New Year's Resolution; You'll only subscribe to blogs that will help you make money in 2010.