Do franchise marketing managers really understand what’s at stake with the millions of baby-boomers in the US?
Do franchise mareting departments realize how important it is for them to help the folks that are in the baby-boomer generation empty their wallets into their franchisee’s cash registers?
What do today’s baby-boomers want? (Hint; one of the major things they want rhymes with nobility.)
In a word; mobility. As the baby-boomers start aging, (gracefully of course) they really don’t want their lifestyles to change. At all. Are your product and service offerings providing solutions for the baby-boomer crowd? Are you constantly thinking of new offerings that will keep all of these baby-boomers mobile, happy, young, and connected?
That’s right. Don’t just think of the obvious needs, when it comes to boomers. Think technology, too. (Even if your franchise concept has nothing to do with technology…well..it does.)
Over at the Network Solutions Grow Smart Business blog, my friend Rieva Lesonsky wrote that, “according to a Nielsen research survey, boomers are far more ‘wired’ than they’re given credit for. They are significant purchasers of all types of technology, including computers and cell phones. They account for one-third of all TV viewers, online users, social media users and Twitter users. They watch more video than any other age group. They’re also far more likely to have broadband Internet access than are other age groups.”
You need to know what today’ baby boomers want.