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Are Franchise Marketing Managers Missing Out on Massive Amounts of Middle-Aged Money?


(This post may contain affiliate links. Please read my disclosure policy).

Do franchise marketing managers really understand what’s at stake with the millions of baby-boomers in the US?

Do franchise mareting departments realize how important it is for them to help the folks that are in the baby-boomer generation empty their wallets into their franchisee’s cash registers?

What do today’s baby-boomers want? (Hint; one of the major things they want rhymes with nobility.)

In a word; mobility. As the baby-boomers start aging, (gracefully of course) they really don’t want their lifestyles to change. At all. Are your product and service offerings providing solutions for the baby-boomer crowd? Are you constantly thinking of new offerings that will keep all of these baby-boomers mobile, happy, young, and connected?

Yes. Connected.

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That’s right. Don’t just think of the obvious needs, when it comes to boomers. Think technology, too. (Even if your franchise concept has nothing to do with technology… does.)

Over at the Network Solutions Grow Smart Business blog, my friend Rieva Lesonsky wrote that, “according to a Nielsen research survey, boomers are far more ‘wired’ than they’re given credit for. They are significant purchasers of all types of technology, including computers and cell phones. They account for one-third of all TV viewers, online users, social media users and Twitter users. They watch more video than any other age group. They’re also far more likely to have broadband Internet access than are other age groups.”

Bottom line?

You need to know what today’ baby boomers want.

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joel libava

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes.
For 23 years, I’ve been showing people how to make smart, informed decisions on franchises to buy, and I can help you, too!
P.S. I'm not a franchise consultant/broker.

Straightforward Advice
Joel, thank you for taking the time to speak with me yesterday. It was refreshing to finally speak with someone in franchising who dishes out straightforward, candid advice. You provided me with some insightful ideas that I'm giving a good deal of thought and consideration to. I look forward to speaking with you on our next consultation call."
- John Timmins, Columbia, South Carolina
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