Constant Contact, a leading provider of email marketing tools, just announced it’s first ever awards recognizing outstanding email campaigns by franchisors and franchisees.
The Franchise Excellence in Email Awards will recognize outstanding achievements in email marketing in three categories as judged by Constant Contact’s Franchise team and myself. That’s right. I’m the Guest Judge…
The award recipients will be announced at the 50th Annual IFA Convention held February 5-8, 2010 in San Antonio, Texas. The deadline for applications is January 29, 2010.
“Constant Contact has long recognized the value the franchise model offers to individual business owners, communities, and the economy, and we’ve dedicated considerable resources to helping these organizations succeed,” said Kevin O’Brien, director, National Accounts, Constant Contact. “We’re impressed with how effectively franchises have used email marketing to develop strong, lasting customer relationships at the local level and have introduced the Franchise Excellence in Email Awards to recognize those businesses that have demonstrated outstanding email marketing success. We look forward to highlighting the best of the best.”
The Franchise Excellence in Email Awards will recognize email marketing excellence from a franchise organization in three categories:
Best in Show 2009:
Entries will be judged on original content, attention-grabbing design, and the results that promoted a brand, educated subscribers, and/or boosted inquiries or sales.
Best Overall B2C Email Campaign:
Entries will include email campaigns that had the biggest impact on the franchise’s bottom line or yielded compelling results from its audience.
Best Overall B2B Email Campaign:
Entries will include campaigns with the most compelling offers or content creativity that brought the most highly-qualified leads.
How to Apply:
All applicants must meet the following criteria:
- Be a nationally recognized franchise
- Use email marketing as part of their marketing mix
- Have sent a campaign in the last 6 months
Franchise businesses interested in being recognized for their email marketing efforts should submit their entries to Franchise Email Excellence Awards no later than January 29, 2010. There is no entry fee to participate.
Here’s the medium print;
+ Constant Contact reserves the right to determine the ultimate winner. Selected winners will be awarded the free email template and account.
* One free template and account awarded to ultimate winner per category. Free Constant Contact account starting 3/1/2010 to 3/1/2011. Free account includes Email Marketing for up to a total of 5,000 email addresses, Online Survey for up to a total of 5000 responses per month, Event Management for up to a total of 10 published events per month, Image Hosting and Archive. Use of this account is subject to Constant Contact’s standard terms and conditions. Winner will be responsible for all fees for use of the accounts above the noted levels. Free custom template will be created by Constant Contact’s custom services team and will be created on a timetable set by that team.
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