Joel Libava
FranSummit, the brainchild of Paul Segreto and Jeremy LaDuque, is going on all this week. This virtual event has been designed to prepare franchise brands for the Social-Mobile-Local (SoMoLo) revolution and learn how to find the most relevant customers and provide them value in this new disruptive era.
Award-winning marketing strategist Danny Brown, is the keynote for this event-you can hear him on Wednesday.
Social media marketing for franchises is an important topic, and several hand-picked experts will be presenting ideas, and provide actionable steps that franchisors can take to the bank.
I’ve been asked to do a presentation on blogging and article marketing, and I’ll be doing so on Tuesday, September 25th. (2:15Pm, ET)
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The Agenda:
Day 1: Monday 9/24
PR & Social Media – Brand Reputation Management, Debra Vilchis of Fishman PR
The Customer Experience Factor Steve Baxter of Satmetrix
Digital Marketing – Legal Considerations, Lee Plave of Plave Koch
Day 2: Tuesday 9/25
Social Media Marketing, Jack Monson of Engage121
YouTube – Instagram – Pinterest, Jennifer MacDonald of Engage121
Blogging & Article Marketing, Joel Libava, The Franchise King
Day 3: Wednesday 9/26 – Keynote & Special Feature
Social Media & Marketing Blogger, Keynote – Danny Brown, VP, Partner Strategy at Jugnoo, Inc.,
Facebook and it’s effect on Franchising Special Session – Jon Carlston of Process Peak
Day 4: Thursday 9/27
Mobile & Local Marketing and The Google Effect, Jeremy LaDuque & Michael Boyer of ElementsLocal
Day 5: Friday 9/28
Integrated Marketing – Tying it All Together, Ashley Graham of Plum11
When All is Said and Done, How Can SoMoLo Help Drive Franchise Sales? – Paul Segreto of FranchisEssentials & Lonnie Helgerson of Helgerson Franchise Group
Please join us…
About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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