If you want to be a successful franchisee, it’s important to stay up on things.
Take marketing for instance; there are always new innovations being introduced and while all of them may not be good…or even useful for you to spend time learning about, some of them are.
Your franchisor will certainly try to keep you informed of any new marketing techniques and/or tools that can help your bottom line, but you should still do whatever you can to stay up to date on all things marketing.
Like Tasti D-Lite does.
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A Book For Franchisees
If you’re the owner of a franchise-or are about to be, there’s a new book out that you need to grab. It’s called, “The Tasti D-Lite Way.”
It’s written by The CEO of Tasti D-Lite, James Amos, and BJ Emerson, Tasti D-Lite’s VP of Technology.
It’s really important for you to learn all you can about the two main topics contained in their book; social media marketing, and customer loyalty. Doing so will help you engage your own customer base so they’ll have no choice but to keep coming back for more of whatever it is that you’re offering.
Repeat business rocks.
Inside The Book
James and BJ Emerson did a great job telling the story of Tasti D-Lite; from its beginnings in 1987 when their soft serve frozen treat was first invented, to the powerful franchise brand that it is today.
Here are just a few of things you’ll learn;
- Social media tips for creating content your customers will love
- Great strategies for building a brand and growing a franchise
- The top techniques for targeting Baby Boomers, Generation X, and Millennials
I just finished reading the book, (McGraw-Hill, the books publisher sent me a free review copy) and I found it to be a valuable addition to my growing business book library.
Some of my favorite topics are discussed in detail, like;
- How to effectively use Twitter
- The importance of transparency in business
- Telling stories
The Tasti D-Lite Way is a must-read book for current and future franchisees who want to keep their customers coming back.
Again and again.