Joel LibavaIt was an honor to be asked by the great folks at Constant Contact to help judge the 1st Annual Franchise Excellence In Email Awards. We received some stellar entries, and the votes have been tallied…
The Franchise Excellence in Email Awards attracted submissions from
franchisors and franchisees across the country and spanned multiple
industries.
The winning entries were selected in the following three
categories:
Best in Show 2009: Abrakadoodle
This award-winning franchise impressed the judges with its high open rates and significant subscriber growth by using best practices and continually incorporating reader feedback into future campaigns.
Best Overall B2C Email Campaign: Geeks On Call
High open and click-through rates caught the judges’ attention, but it was the creative use of templates and content designed to meet the needs of their audience, that helped Geeks On Call win in this category.
Best Overall B2B Email Campaign: EmbroidMe
In the challenging B2B category, EmbroidMe set the bar high with diverse, yet relevant content that met the needs of its audience and led to a significant increase in sales directly attributed to its email campaigns.
Honorable Mentions:
Constant Contact also would like to recognize the following franchises for receiving an honorable mention for their creativity and success in email marketing: BlackJack Pizza®, Great Clips®, SignARama®, and WSI.
Read about what these franchisors won!
About the Author
The Franchise King®, Joel Libava, is a leading franchise expert, author of "Become a Franchise Owner!" and "The Definitive Guide to Franchise Research." Featured in outlets like The New York Times, CNBC, and Franchise Direct, Joel’s no-nonsense approach as a trusted Franchise Ownership Advisor helps aspiring franchisees make smart, informed decisions in their journey to franchise ownership. He owns and operates this franchise blog.
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