Joel LibavaIt was an honor to be asked by the great folks at Constant Contact to help judge the 1st Annual Franchise Excellence In Email Awards. We received some stellar entries, and the votes have been tallied…
The Franchise Excellence in Email Awards attracted submissions from
franchisors and franchisees across the country and spanned multiple
industries.
The winning entries were selected in the following three
categories:
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Best in Show 2009: Abrakadoodle
This award-winning franchise impressed the judges with its high open rates and significant subscriber growth by using best practices and continually incorporating reader feedback into future campaigns.
Best Overall B2C Email Campaign: Geeks On Call
High open and click-through rates caught the judges’ attention, but it was the creative use of templates and content designed to meet the needs of their audience, that helped Geeks On Call win in this category.
Best Overall B2B Email Campaign: EmbroidMe
In the challenging B2B category, EmbroidMe set the bar high with diverse, yet relevant content that met the needs of its audience and led to a significant increase in sales directly attributed to its email campaigns.
Honorable Mentions:
Constant Contact also would like to recognize the following franchises for receiving an honorable mention for their creativity and success in email marketing: BlackJack Pizza®, Great Clips®, SignARama®, and WSI.
Read about what these franchisors won!
About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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