Wouldn’t it be grand if you could buy a Chipotle franchise? But you can’t, and it’s wrong. In this post, I’m going to give you couple of examples of things I’ve seen take place at Chipotle restaurants...
franchise brands
Joel Libava
Franchise Branding: Ronald McDonald Goes With A Bowtie
Franchising works. One reason has to do with franchise branding. A powerful franchise brand can transform an average franchise business into a serious powerhouse. What specific franchises do you think of when asked a...
One Smart Franchisor
Owners of retail franchises only have so much space to work with. It’s limiting…so as an Owner, you can pretty much only sell what your customers can see and touch. So, when corporate decides to add a brand-new product...
A Real Jackpot
(Courtesy of sa_ku_ra, on Flickr) I’d much rather win a jackpot than get into one. Do you remember how you felt when you said something or did something that you later regretted? Well, I do. Right now. Part of my...
Keep Them Coming Back For More, Franchisees
If you want to be a successful franchisee, it’s important to stay up on things. Take marketing for instance; there are always new innovations being introduced and while all of them may not be good…or even useful for you...
Franchise Power: What a Powerful Logo Can Do For a Brand
(This is a guest post from Dylan Mazeika) One of the biggest challenges in today’s business environment is to figure out how to combat the ups and downs of recession era sales. This task is an even greater challenge for...
