Joel LibavaThis is different;
Burger King U.K. is inviting young men to watch and interact with a
bikini-clad girl as she takes her daily shower, in a new "glorious
mornings" promotion which urges consumers to "seize the day your way."
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Seize The Day, Your Way?
I'm not sure if it's because I am 50 years old now, but I don't understand what a breakfast sandwich served in a London Burger King restaurant has to do with a showering co-ed…
Burger King presents, "Singing in The Shower"
This marketing campaign may just be weird enough to sell a breakfast sandwich or two. What do you think?
About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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