The Franchise King®

The Top 10 Alternative Facts About Franchising {Updated!}

alternative facts about franchising

Thank you Kellyanne Conway. “Alternative Facts”, the ridiculous term you coined, immediately made me think of all the alternative facts about franchise ownership and franchising.

That said, I just came up with what I consider to be the top 10. Enjoy!

(This post may contain affiliate links. Please read my disclosure policy).

You ready?

Here Are The Top 10 Alternative Facts About Franchising & Franchise Ownership

  1. Franchising is the perfect business model for anyone wanting to be their own boss
  2. It’s next to impossible to fail as the owner of a franchise
  3. Owning a franchise business is less-risky than starting an independent business
  4. Franchise businesses are turnkey businesses
  5. Franchise businesses are actually businesses in a box
  6. Franchise loans are much easier to get than regular business loans
  7. Franchise contracts are non-negotiable
  8. Franchise brokers offer their services for free because they like helping people start businesses
  9. Business coaching franchises are popular because they’re low-cost and franchisees don’t need to have good sales skills
  10. The International Franchise Association’s leadership is quite balanced when it comes to who/what they focus their lobbying efforts on

Hold your horses. I’m not done.

The Top 10 Alternative Facts About The Top 10 Alternative “Facts” Listed Above

Now let’s go through these alternative facts, one by one.
1. The franchise business model is perfect (good) for people who are; very comfortable with a rigid rule-based business system, have enough money (a $300k-$350k minimum net worth) to start a franchise, have enough patience (and money set-aside) to make it through the first year or two of a business startup, and who have their family’s support for becoming their own boss.

Good news! Here’s a Free Net Worth Calculator for you to use. Please don’t hesitate to use this free tool, as it allows you to easily figure out if you have the minimum amount of money needed to open a franchise.

You should also take my Free Franchise Quiz. 5,500+ other prospective franchise owners have. It’s designed to help you determine if you’re a good candidate for franchise business ownership.

2. Of course you can fail as the owner of a franchise. I know several people who have failed over the years. As a matter of fact, it’s one of the reasons I’m not a franchise broker anymore. (Today’s franchise brokers are called many different things these days. Like franchise consultants or franchise coaches.)

I watched several people I helped get into business go out of business. It bummed me out. Bad. That’s why I am a franchise advisor-and have been for several years. I’m not a paid broker anymore. That means I don’t receive a brokerage commission from franchisors. That’s because they’re not my clients anymore.


The people who work with me to find the best, most profitable franchise opportunities they can own are.

Owning a franchise does not guarantee business success. But know this: if you choose the wrong franchise opportunity, you can lose your money. And most people lose their money because:
A. They didn’t have enough money to begin with.
B. They didn’t get the franchise facts because they didn’t do their research the right way.
C. They chose the wrong location for their business.

But it doesn’t have to be that way! You just need to make sure you know what you’re doing and that you have enough money to do it. Because being your own boss rocks! Are you going to commit to getting the facts about franchises?

Good! Go here to discover how to get the real facts about that franchise you want to buy.

3. It’s time to delve into statistics a little.
Statistics about franchise business success rates have been bandied around for freaking decades. Like this one:
You’re less likely to fail as the owner of a franchise vs. if you owned an independent business.”
alternative facts are hogwash
That’s hogwash. Read this to see why. And this.

Please don’t fall for the “Franchise businesses are safer to start than independent businesses” crap. They’re not. But there are things you can do to reduce your risk. Like these 10 things.

4. You’ve heard the word turnkey right?

As in, “Franchise businesses are turnkey businesses.”

Here’s the deal; a “turnkey” business-at least to me, sounds like a business you walk into, turn the key and observe-because “everything” is not only set up for you-but it’s done for you. Sounds kind of nice. Except there is no such thing. There is no business, franchise business or non-franchise business, that offers a business that you buy, but don’t have to set up or run. So forget about it. It’s

5. A cousin to a “turnkey” business is what’s often referred to in franchising as a “Business in a box.” As in, “A franchise is nothing more than a business in a box.”

I’m going to make this one easy for you. Read the article I wrote about my alternative fact concerning “Franchise businesses in a box” on Carol Roth’s blog.

And here’s a short video (from my presentation at Lexicon Vegas 2021) about businesses in a box.

6. About small business loans.

Business startup loans, whether they’re for a franchise business startup, or an independent business startup, are not that easy to get approved for these days. (Although things are better than they were a few years ago.) Please keep that in mind when you’re applying for a small business loan.

There’s another way to get money to start the franchise of your dreams, but it’s not for everybody. It depends on where you are in life.

You can find out more here about this interesting alternative to a traditional small business loan.

Ignore This Advice!

7. If you’re working with a franchise consultant or a salesperson at franchise headquarters (who after you tell them you’re going to hire a franchise attorney) offers the following advice, or advice that’s very similar, ignore them.

Since our franchise agreement is non-negotiable anyway, it’s kind of a waste of money to hire an attorney.“

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There actually may be a thing or 3 that does turn out to be negotiable. The only way to find out is to hire a competent franchise attorney. (I know several great franchise attorneys-if you’d like me to personally refer you to one, let me know.) Plus, as an added bonus, your attorney is there to protect your interests. Good stuff!

8. You do know why franchise brokers/consultants/coaches offer to “Help you buy a franchise for free,” right?

(Need a hint?)

That said, I know a lot of franchise brokers. Most of them try to do the right thing. But you really need to know this:

You are not their client. The franchisors are. Because they are the ones who pay their commission.

The brokers/consultants/coaches don’t charge you for their services because the commissions they receive are ginormous. They’re typically getting 40-50% of the upfront franchise fee that you’re sending in to franchise headquarters when you decide to move forward on the franchise opportunity your broker presented to you.

In other words, if the franchise fee is $40,000, the broker gets a check for $16,000-$20,000 – usually within 7 days of you sending in your check and your signed franchise agreement.

9. Are you familiar with business coaches?

A business coach is a person who comes into a small business to consult with the owners and/or managers on any one of a number of different things. Marketing, accounting, operations, growth strategy, HR…you name it, a business coach can provide it. But here’s the thing…

These “clients” don’t appear out of nowhere. They need to be cultivated found. You know what that means, right?

Today’s business coaches, a lot of them franchisees who’ve invested around $75k in total to become a coach, need to excel at sales…at business development. It’s pretty tough to coach small businesses if you don’t have small businesses to coach.

To find out the real scoop on business coaching franchises, read this article on business coaches.

10. If you’re thinking about becoming the owner of a franchise someday, I’m guessing that the information I’m going to share about The International Franchise Association isn’t something you’re dying to know about. That’s fine. If that’s the case, just skip this part of my article. Really.

But if you’re curious about the largest franchise association around, read this.

The International Franchise Association (IFA) isn’t only focused on franchising. Some of their energy-I’m talking about what their mid-six-figure executives do now, is focused on what most K Street associations etc. focus on. Lobbying.  And until lobbyists are extinct, that’s what these guys (mostly) will do.  They’ll hob-knob around with Senators and their brethren, wining and dining their way into their hearts and minds.

They’ll also make lots of critical errors in judgement, like what they’re currently doing with this potential Cabinet member.
facts about lobbying with senators
So, now that you know that the IFA is basically a lobbying outfit, why should you care? It’s not really going to affect you if you become the owner of a franchise business. Right?

Actually, the IFA’s lobbying efforts could impact your franchise business. Things like tax rates and regulations can and will directly affect how your business does. Hopefully the IFA will do right by you. All of us want to have lower taxes and less burdensome regulations.

One more thing, and it’s important.

What if you become the owner of a franchise business, and the largest franchise association in existence-who’s voice (in a way) represents you and your franchise, loudly and proudly supports candidates and political views that are the 100% opposite of yours? Will it matter? Should it matter?

That my friend, is a question only you can answer.

Franchising Facts Vs. Alternative Franchising Facts

There are certain facts about franchising that are well…facts.

Aren’t you glad you know what they are now?

What alternative facts have you heard lately?

Do you call people and companies out when they share their “Alternative Facts” with you?

An Important Video From Mr. Randy Rainbow



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franchise article written by joel libava
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joel libava

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes.
For 23 years, I’ve been showing people how to make smart, informed decisions on franchises to buy, and I can help you, too!
P.S. I'm not a franchise consultant/broker.

Joel is Highly Principled
There are many people in the franchise business who claim to to be experts in the field. Unfortunately many of them lack both knowledge and integrity. Joel, however, is without question one of the most qualified and principled people I know, in or out of his industry."
- Greg Reynolds, Retired Outplacement Counselor
"Many receive advice, only the wise profit from it."
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