I keep hearing about Bubble Tea. What is it? Why all the excitement in the franchising world? What’s with this new beverage?
FYI: I didn’t know what Bubble Tea was until I looked it up on Google.
“Bubble tea is a Taiwanese tea-based drink invented in Taichung in the 1980s. Most bubble tea recipes contain a tea base mixed/shaken with fruit or milk, to which chewy tapioca balls or fruit jellies are often added. Ice-blended versions are usually mixed with fruit or syrup, resulting in a slushy consistency. There are many varieties of the drink with a wide range of ingredients. The two most popular varieties are bubble milk tea with tapioca and bubble milk green tea with tapioca.’
You can read the entire description…and more at Wikipedia.org
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So, Bubble Tea is basically a cup o’ slush with tapioca beads on the bottom. Fantastic. I was kind of thirsty a minute ago. Now, not so much. I think I’ll stick to a powerful cup of this.
Why All The Excitement In Franchising With Bubble Tea?
My answer: I actually have no idea why Bubble Tea is a “thing.”. But, take a look at this.
In April 2014, Gong Cha opened its first franchise store in Flushing, Queens (New York). To this day there are 7 outlets in New York City with Gong Cha (a Bubble Tea franchise) expanding to other regions in New York, New Jersey, Massachusetts, and now Texas.
There’s even a Bubble Tea vending machine business you can buy-with a territory included. I won’t name the company because it may not be a true franchise business.
CoCo Fresh Tea & Juice was founded by Hung Chao-shui in 1997. The leading Taiwanese tea brand has over 1,000 branches in China, Taiwan, Hong Kong, Malaysia, and opened its first U.S. location in 2011. Read more at Forbes.com
Kung Fu Tea just had an interesting visitor try out this newish beverage at one of their New York franchise businesses.
Hillary Clinton and Chuck Schumer toast the New York primary with bubble tea in Flushing pic.twitter.com/ILVqOviWn8
— Liz Kreutz (@ABCLiz) April 18, 2016
Finally, I just found this BuzzFeed article on a potential Bubble Tea bucket list.
So, Why Bubble Tea?
I still don’t know. Maybe you can enlighten me. You can start with telling me how the stuff tastes.
In the meantime, I’m going to step away from my desk to brew a nice hot cup of coffee with my one-cup Keurig coffeemaker. (Which is still going strong after 3 years of daily use)