Do you remember when you applied for your first job? Do you remember how important it was? Did your parents make sure that you were presentable, so that you'd make a great first impression?
Do you remember when you got that job?
Yes!
Was making a great first impression worth it?
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If you're going to explore some franchises to buy, please remember that it's not that different than it is when you're applying for a job.
From Small Business Trends;
"It is really important that you make a great first impression with the
franchisor. Get to know the franchise director, and allow him (or her)
to get to know you. Talk about your family, and your life, and let him
talk about his. Establish some rapport. If the opportunity turns out to
be “the one,” then your first impression will go a long way towards
being asked to become a franchisee."
You may be thinking that, " it's my money they'll be getting. They need to make a great impression on me!"
Yes. It's your money. But, it's their concept. Read my post at Small Business Trends, and you'll see why it's so darn important to make a great first impression…
David says
August 10, 2010 at 12:27 pmThe most important word you used in your blog in my eyes Joel is ‘rapport’. I think it’s important that after you find a franchise concept that seems to fit your needs you need to make sure the franchisor is someone you have a rapport with. After all, you will be in essence business partners with this person(s).