If you’re going to allow my industry’s best marketing people to embed some of their most convincing catchwords and phrases into your subconscious…
It’s up to you to make sure that the franchise business opportunity you choose has teeth.
(Courtesy of Karen_O’D, on Flickr)
A Business In A Box?
What does that mean? What do you,”See” when you read that sentence?
I know what I see.
- I see a franchise business that’s already set-up, and just needs someone to buy it and run it. If it’s a retail type of business, all the fixtures are in, the shelves are stocked, and the point of sale system is plugged in and ready to go.
- I see a business that’s already to go, and should be easy to manage-since everything has been set-up.
- I see a business that should be easy to make money in, since it’s already set-up and systematized.
- And, since it’s a business in a box, I’m obviously not the first one to own one of them, so naturally it’s a proven business.
Who Constructed The Box?
Who is the entrepreneur that built the box? Credentials, please.
Does this person have a successful track record in business?
Has this person–the franchisor, done real-world testing of the business?
Does this franchisor have a top-notch team in place to support numerous boxes?
Are Other Box Owners Profitable?
The only way to find out if other owners of this business in a box are happy-and making money, is to contact them personally, and ask them.
That way, you won’t have to assume that a ready-made business-one that comes in a box, is a successful one.
And, it’s really easy to get real answers if you know what questions to ask…and how to ask them.
It’s Your Lucky Day!
That’s right; you’re in luck.
If you’ve never investigated a franchise business opportunity, you’ve come to the right place. The blog posts listed below will get you started on the right track. After all, if you’re going to invest in a business in a box, you’re going to want to know if it’s a box worth pursuing.
So you can have a good shot at owning what you do.
Franchise Research Steps/Entrepreneur Magazine
It’s Not Hard To Do Franchise Research
Researching a Franchise is Not Like Researching a New Washing-Machine
The Top 40 Franchise Questions To Ask Current Franchisees
Do you own a business in a box? Do you like it? Are you making money?
Connect America touts theirs as a “business in a box”, and from what I can determine, they really do provide everything EXCEPT for everything. What I mean is, they look for professionals in the security installation channel who want to add another product and service to their current bag of tricks.
Once you’re on board – at a tremendously low price point – CA funnels leads to the installer until such time as the installer/franchise owner either wants out, or customer satisfaction feedback indicates the installer isn’t performing up to acceptable standards.
They sell it as a “business in a box”, but it’s more like a product line in a box.