Franchise Research. Also know as the most important part of the franchise buying process… According to Entrepreneur Magazine, which just came out with their annual Franchise 500 issue;
"When you're talking to franchisors, keep a sharp
eye out for potential problems, from weak managerial skills to outright
scams. Be sure to look at the resume of the franchisor's top
management," says Joe Mathews, co-author of Street Smart Franchising and
co-founder and principal of The Franchise Performance. Keep reading…
I was one of the franchise experts called upon to share my insights about some of the most important things one must do, when researching franchise opportunities. I will add that in the current climate, it is even more important to learn how to do franchise research correctly. Tough financial times, and aggressive franchise companies looking for new franchise owners will bring out the opportunistic types…so franchise buyers beware. Read about some rather aggressive franchise marketing tactics right here!
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Here is the Entrepreneur Magazine article. An old friend of my Dad's, Gordon Dupries, is also quoted in this story…
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