The Franchise King®

What “Buying a Franchise” Really Means

buying a franchise meaning(Grand Opening of a new franchise business)

In this post, I’m going to explain what the phrase “buying a franchise” actually means.

(This post may contain affiliate links. Please read my disclosure policy).

Meet Jim

Jim is was the Director of Marketing for a company that produced GPS products. Until he lost his job.

Meet Monica

Monica is the project manager who worked side-by-side with Jim. She still has her job.

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A Recent Interaction

The following is a short conversation between Jim, the recently downsized employee and Monica, who was the product manager he worked with.

Monica: “So Jim, is it true that you’re buying a franchise?”

Jim: “It sure is, Monica. As you know, I liked my job, but this is the 4th time I’ve been let go in the last 15 years. I’m done.”

Monica: “Congratulations! What franchise are you buying?”

Jim: “I already bought it. It’s called ‘The Eggcitement Cafe.’ It’s a breakfast-only restaurant.”

Monica: “That’s great! So you bought a food franchise, huh?”

Jim: “Yes I did, and I can’t wait to open for business!”


Jim Bought A Franchise


He didn’t. He bought way more than that.

Watch the video below to see what I mean.

Do you see why the phrase “buying a franchise” doesn’t do justice to what you’re really doing when you purchase a franchise?
Here’s a link to the web page I mentioned in the video.

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joel libava

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes.
For 23 years, I’ve been showing people how to make smart, informed decisions on franchises to buy, and I can help you, too!
P.S. I'm not a franchise consultant/broker.

Joel is Highly Principled
There are many people in the franchise business who claim to to be experts in the field. Unfortunately many of them lack both knowledge and integrity. Joel, however, is without question one of the most qualified and principled people I know, in or out of his industry."
- Greg Reynolds, Retired Outplacement Counselor
"Many receive advice, only the wise profit from it."
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