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What “Buying a Franchise” Really Means

buying a franchise meaning(Grand Opening of a new franchise business)

In this post, I’m going to explain what the phrase “buying a franchise” actually means.

(This post may contain affiliate links. Please read my disclosure policy).

Meet Jim

Jim is was the Director of Marketing for a company that produced GPS products. Until he lost his job.

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Meet Monica

Monica is the project manager who worked side-by-side with Jim. She still has her job.

A Recent Interaction

The following is a short conversation between Jim, the recently downsized employee and Monica, who was the product manager he worked with.

Monica: “So Jim, is it true that you’re buying a franchise?”

Jim: “It sure is, Monica. As you know, I liked my job, but this is the 4th time I’ve been let go in the last 15 years. I’m done.”

Monica: “Congratulations! What franchise are you buying?”

Jim: “I already bought it. It’s called ‘The Eggcitement Cafe.’ It’s a breakfast-only restaurant.”

Monica: “That’s great! So you bought a food franchise, huh?”

Jim: “Yes I did, and I can’t wait to open for business!”


Jim Bought A Franchise


He didn’t. He bought way more than that.

Watch the video below to see what I mean.

Do you see why the phrase “buying a franchise” doesn’t do justice to what you’re really doing when you purchase a franchise?
Here’s a link to the web page I mentioned in the video.

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joel libava

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes. For over 20 years, I’ve been showing people how to make smart, informed decisions on franchises to buy, and I can help you, too!
P.S. I'm not a franchise consultant/broker.

“I've been a fan of Joel's for years. He's picked a niche and made himself the undisputed expert. I'd recommend him to anyone looking to start a franchise. "
- Gene Marks, Business Expert, Keynote Speaker
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