Joel Libava
You may say it doesn’t matter, but it probably does.
You may be able to fool yourself into believing the following statement:
“I don’t care what others think about me.”
The fact is , you do. We do.
For the most part.
Keep reading.
Does It Matter?
Let’s say you’re on the hunt. You want to be your own boss, and the business model of franchising is attractive to you.
Let’s also say you’re willing to learn how to buy a franchise-the right way.
Let’s even go as far as saying you feel pretty confident when it comes to understanding what franchising is and what is isn’t.
In other words, you don’t want to be like most people who buy franchises. You’re totally committed to doing everything you can to lower your risk.
Read The 10 Best ways To Lower Your Risk
Now, let’s say you’ve found two franchise opportunities that you’re interested in.
The first one is in the health and beauty business-and is considered a high-class business. The clientele is well-heeled, and they’re willing to pay top dollar to look younger.
Most pet franchise opportunities aren't worth your time. This one is different — and most people never even hear about it. Low investment. Serious support. Real upside.
Check Out This Opportunity Today
The second franchise opportunity-and you feel it has equal income potential, is not considered to be a classy business. Your customers would not necessarily all be high-end.
But, it’s still a compelling opportunity.
Franchise Opportunities: Getting Down And Dirty
Remember what I wrote at the beginning of this post?
Did it get you thinking?
Do you care what others think of you?
In this case, do you care what they think of you based on the type of franchise business you own?
I really want you to think about this.
Imagine yourself out to dinner with your favorite couple-at a fine restaurant.
You start discussing your ideas. You tell them you really want to buy a franchise that’s going to require you to get “down and dirty.”
A junk-hauling business…or maybe a commercial-cleaning business.
Does their reaction to your idea matter?
Think this through. Make sure the franchise business you purchase reflects the image you want it to.
Of course, if image doesn’t matter to you at all…
Just go for it.
Get Down And Dirty.
Buy a window-cleaning business that does so much more.
Purchase a franchise in the automotive field.
Buy a franchise that offers furniture and leather repair services.
Get a little dirty helping seniors in your neighborhood.
Dirt washes off.
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photo credit: El_Sol via photopin cc
photo credit: RachelleDraven via photopin cc
About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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