The franchise marketplace is full of starry-eyed future small business owners, who can't wait to escape their current career (or lack of) situations. Some of these folks will be very successful, some won't. Here are four things that the not-so successful ones will do that you can learn from;
- They'll choose the franchise opportunity that seems to be getting the most press. In other words, it's a hot franchise.
- They will buy a franchise that is aligned with their hobby, or passion.
- They buy what they feel is the perfect franchise, because they can't find a job.
- They will forget asking really, really, important questions.
Now, I am not saying that other factors couldn't come into play. And yes, sometimes it is the franchisors fault. For sure. It's just that sometimes the moves you make at the beginning of the process, are the most important ones.
Best of luck. Do you have any more things that prospective franchisees shouldn't do?
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