Shaq’s Big Chicken, Shaquille O’Neal’ newest entry in the fast-casual space, is getting lots of attention.
In this post, I’m going to share the latest Big Chicken restaurant openings, along with what’s next for Shaquille O’Neal’s food franchise.
Shaq’s Big Chicken: Recent Restaurant Openings
Check out where Shaquille O’Neal’s new chicken restaurants have opened.
As an NBA legend, Shaquille O’Neal is wisely using his sports connections to get his new brand noticed. And he’s done it before.
For instance, he just opened a Big Chicken restaurant in the brand-new UBS Arena in Elmont, New York.
That’s where NY Islanders fans will have an opportunity to taste Shaq’s crispy chicken sandwiches, tenders, and fries while they’re cheering on their team.
The former NBA star just opened a Big Chicken restaurant in the Climate Pledge Arena in Seattle.
It’s where the Kraken, the National Hockey League’s newest team, will play their home games. Exciting times, for sure! And I have a feeling that Shaquille is just warming up, with more arena/stadium partnerships to come.
What Is Big Chicken?
Menu items include crispy chicken sandwiches, sliders, chicken tenders, salads and more.
Note: I wish I would’ve stopped at Shaq’s Big Chicken franchise in Las Vegas when I was there to speak at a conference earlier this year. I would have reviewed the food for you. Darn!
New! You Can Now Eat Shaquille O’Neal’s Chicken While Cruising
That’s right. Shaquille O’Neal’s Big Chicken is now available on the Mardi Gras, the newest ship from Carnival Cruise Lines. Watch this short video:
Big Chicken Restaurant Franchises Now Available
The Big Chicken restaurant started accepting franchise applications earlier this year.
Cost-wise, the initial investment ranges from $450,000 to $1.4 million. That includes the franchise fee, which comes in at a reasonable $40,000.
In addition, there’s a 5% royalty on sales, along with a 2% marketing fee which will be used for both national and local marketing.
"Joel Libava is the absolute best. Do NOT engage in any franchise until you have consulted with Joel. He will save you tons of money and grief. I am absolutely convinced that if I had found Joel before I signed on all the dotted lines and spent some money with him, I would have avoided my looming crash and burn." - Andy Mark
Should You Buy A Shaq’s Big Chicken Franchise?
While it would be wonderful to own and operate one or more Big Chicken restaurant franchises, you need to make sure owning a food-service establishment is right for you.
For instance, have you ever worked in and/or managed a restaurant?
Are you in good shape? I hope so, because operating a restaurant is hard work, with 12-hour days being the norm. Especially at the beginning.
That said, in a perfect world, you’ll eventually be able to back off and take on the role of “managing the managers.”
Next, it’s important to have the money needed to open and operate your Big Chicken franchise. That includes having enough working capital on hand for inventory, payroll, taxes, and repayment of your small business loan.
Finally, it’s not very often that a big celebrity gets behind a franchise. Especially someone like Shaq. A guy who knows business.
With that in mind, maybe you can hitch a ride on his brand and become the owner of Shaq’s Big Chicken restaurant in your hometown.
Are you interested?
FAQ’s About Shaq’s New Brand
It’s called Shaq’s Big Chicken, and the menu features fried, crispy chicken and a unique selection of side dishes.
Yes. The brand is looking for multi-unit franchisees. The initial investment for one franchise ranges from $450,000 to $1.4 million.
Yes. Shaq opened a Big Chicken restaurant at the UBS Arena on November 20, 2021.
Yes. Shaq’s restaurant opened its first in-arena location at the Climate Pledge Arena, home of the Kraken and the WNBA’s Seattle Storm.
NBA Player Autographs Available!
Big Chicken images courtesy of the Big Chicken Facebook Page.