Hitting the 1,000 franchise location mark is a huge accomplishment. Most franchisors don’t hit it. That’s because it’s extremely difficult. Heck, hitting 100 franchise locations is hard.
So, would you like to know what franchise concept just reached 1,000 franchise locations?
This Franchise Is Now 1,000 Locations Strong
Massage Envy Spa®.
This feel-good franchise concept just hit the 1,000 unit mark.
Congratulations from all of us in The Franchise Kingdom!
So, how did they do it?
Massage Envy Spa® Sells Non-Obvious Benefits
This membership-based franchise operation has a good sales team.
They’re not only good at selling franchises, they’re good at selling some of the less well-known benefits of massage to both would-be franchise owners and prospective clients.
“One effective way to stave off high blood pressure naturally is massage therapy. Long-term studies have shown that a consistent massage program can decrease diastolic and systolic blood pressure; decrease salivary and urinary cortisol stress-hormone levels; and lower sources for depression, anxiety and hostility. “
Did you know that? I didn’t.
How about this:
“Clinical studies have indicated that regular massage not only helps alleviate stress, but can naturally increase the immune system’s cytotoxic capacity (the activity level of the body’s natural “killer cells”) and decrease the number of T-cells, which improves the body’s immune functioning overall. In one study by Gail Ironson, M.D., HIV positive men were given 45 minute massages five days a week, for a month. They showed an increase in serotonin and an increase in cells that are viewed as the first line of defense in the immune system.”
Really? I had no idea.
I Wasn’t Sold
When I first discovered Massage Envy Spa® several years ago, I didn’t “get it.” I never thought people would pay a monthly membership fee in order to get a couple of massages each and every month.
Boy, was I wrong!
1,000 locations wrong.