(Sponsored Post About The Premier Senior Home Care Franchise Opportunity)
By 2027, (according to SeniorLiving.org), the amount of money spent on senior care services will be close to $200 billion annually. Why does that matter?
Because in 1960, that number was a measly $57 million.
To put that into perspective, I found this interesting comparison on Thoughtco.com
One million pennies stacked on top of each other would make a tower nearly a mile high.
In contrast, one billion pennies stacked on top of each other would make a tower almost 870 miles high.
What does that mean for you?
A. The senior care services market is huge.
B. Big markets mean lots of competition.
C. If you want to be successful, you need to stand out.
Stay with me, because the company you’re about to learn about will help you do just that. And more.
Let’s start with the CEO.
Shelly
I met Shelly Sun back in 2007, when as a young franchisor, (and CEO) she was participating in a franchise brokerage conference. (Disclosure: I’m a recovering franchise broker) Anyway…
After Shelly did a (very personal and super-professional ) presentation on her franchise opportunity, I sprinted to the back of the room. That’s where she was standing…surrounded by other brokers. I wanted had to meet her.
That’s because out of all the franchisors who presented their franchise opportunities that day, Shelly’s presentation was first-rate. Actually Shelly stood out. There was something special about her-and her franchise concept. I knew it was going to be big.
Notably, Shelly’s presentation rocked because it was authentic. That’s because she told a story about her own frustrating search for senior home care when, back in 2001, an elderly family member was in need of quality in-home health care.
In a nutshell, she described how she banged her head against the wall for months as she went through agency after agency, only to find that they were all fairly inexpensive one-size-fits-all businesses. She referred to them as the “Wal-Marts of senior care.”
In short, none of them lived up to the standards they expected…or wanted for her loved one. And that was her opening. She saw a gap in the market, and by October of the following year, she launched BrightStar Care®.
What Does Brightstar Care Do?
BrightStar Care (with 330+ franchises in the U.S.) provides the full spectrum of home health care services for families and individuals who need it.
As a franchise owner, you’ll have the ability to offer 5 different services. These include adult/elder care, childcare, medical* staffing services for individuals, skilled services and companion care.
As a result, you’ll have ample opportunities to bring in revenue and grow your senior home care franchise business.
*Most of your competition only offers companion and personal care.
But there’s more.
3 Things That Separate BrightStar Care From Every Other Senior Care Franchise
1. Franchisees Receive Accreditation From The Joint Commission
2. Every BrightStar Care franchisee has an RN Director of Nursing who oversees every case
3. Franchisees get access to a multi-million dollar technology suite
Become The Owner Of The Premier Senior Care Franchise Business
As a BrightStar Care franchise owner, you’ll earn accreditation from The Joint Commission*, which is considered the highest standard for health care organizations. This dedication to high standards sets BrightStar Care apart from the competition and provides your clients peace of mind knowing that they’re being cared for by a superior organization.
*When I told my wife, who’s been a health care professional for over 30 years, about BrightStar Care and the fact that their franchisees were accredited by The Joint Commission, here’s what she said:
“The Joint Commission? Really? They look at everything you do as a health care provider. If you’re doing something wrong, they tell you, and you must fix it to keep your accreditation.” Clearly she was impressed. And the franchisees are too.
“I really like the premium provider model. I like The Joint Commission. I like the Director of Nursing. I like the idea of being the premium, the top drawer, the top shelf provider in the community. And I think over the last couple of years we really have established ourselves as that and I like that.”
– Dan Price, BrightStar Care Franchisee, Virginia
Senior Home Care Awards
In addition to The Joint Commission accreditation, another thing BrightStar Care does that makes it a premier senior care business, is that even though states don’t require it, every single BrightStar Care location has an RN Director of Nursing overseeing each and every case. That is completely unheard of these days.
Finally, BrightStar Care brought in the most number of “Best of Home Care” awards of any provider, including 23 locations earning the “Leader in Excellence” award, and 105 locations earning the “Provider of Choice” award.
The Bottom Line?
You’ll be known as the premier provider of senior care services in your area.
Investment-wise, your initial cost for a BrightStar Care location ranges from $93,048 to $154,307, depending on real estate and the labor costs in your local market area. Additionally, you need to have a minimum of $200,000 in liquid assets.
The Tip Of The Iceberg
I’ve only given you the tip of the iceberg when it comes to the BrightStar Care franchise opportunity. Heck, I haven’t even told you about BrightStar Care’s multi-million dollar proprietary technology platform that leaves other senior care franchises and independents in the dust.
The Bottom Line?
If you’re serious about looking into a senior care franchise, you need to talk to the team at BrightStar Care. See why BrightStar Care really is the premier senior care franchise. Just fill out the form below.
And I can’t wait until you meet Shelly.
