The Franchise King®

I Offend 100 Would-Be Franchise Owners Every Year. I Need to Offend More.

would-be franchise owners offended by the franchise king

When I say “I offend 100 would-be franchise owners each year,” it’s not because I’m a mean person. Or to get a rise out of someone.

The reason I do it is to prevent prospective franchise owners from losing hundreds of thousands of dollars on franchise opportunities they have no business buying.

As a matter of fact, the would-be franchisees I’m referring to have no business looking at franchises to begin with. In a moment, you’ll understand why.


Are You a Would-Be Franchise Owner?

If you are, if you’re thinking about becoming your own boss, and you want to go the franchise business route, I encourage you to look around. See what types of franchise opportunities are available these days.

Use These Franchise Opportunity Websites

But…and this is the most important part of this post, you need to make sure you are right for franchise business ownership.

For example, are you willing to hitch your wagon to someone else’s brand?To someone else’s “baby?”



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hitch your wagon to a franchise brand

I hope so. Because it is the franchisor’s brand.

And hitching your wagon also means that you must follow the franchisor’s rules. Meaning that you’ll use (and follow) the operating manual that all franchisees get. And you’ll pay royalties and local marketing fees if required.

Are you sure?

are you right for a franchise business?

Are you sure you want to be a franchisee?


Warning! You May Be Offended

As I stated at the top of this post, I typically offend 100 would-be franchise owners each and every year. Here’s how.

Simply put, prospective franchise owners get offended when I give them a low score on the Free Franchise Quiz. A score of 39 or below.

The Free Franchise Quiz is something I developed in 2006, and since then, almost 7,000 prospective franchise owners have taken it.

The reason I created the quiz? To help would-be franchisees make sure they’re right for franchising. If they have the qualities and attitudes needed to own and operate a successful franchise business. Unfortunately, not everyone does. And it’s these folks whose feathers I tend to ruffle.

They get upset because in their minds I’ve killed their dream. Their dream of becoming a franchise owner.

But I haven’t.

In fact, I’ve saved them a lot of heartache. And legal bills. And maybe even their credit rating.

As well has their entire investment in a franchise that they had little chance of success with.

Because (according to the score I gave them) they were never right for a franchise to begin with.

Now, anyone who takes the quiz can choose to ignore the results and buy a franchise. We all have choices. And it is just a “quiz.”


What About You?

Are you right for franchising?

Are you a rule-follower?

If you score low on The Free Franchise Quiz, are you going to be offended?

Or grateful?

Like Donald Everly:

Regarding your Free Franchise Quiz: You must have been listening in on my internal monologue. You nailed it by commenting that I am a person who would try to help them refine and polish ‘their system.’ That was totally my thought process. I would find a franchise that I found most fitting, get in, learn the system, then try to help them improve ‘their system’ (all the while thinking that by helping them I would be helping myself and all other franchisees of ‘their system’). You have helped open my eyes as I would likely have been seen by the franchisor as a trouble maker, some kind of agent for change and would likely not be well received though my intent would be completely honest, pure, and noble. Thank you sir for your advice. This will help me rethink my path forward.”

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About the Author
The Franchise King®, Joel Libava, is a leading franchise expert, author of "Become a Franchise Owner!" and "The Definitive Guide to Franchise Research." Featured in outlets like The New York Times, CNBC, and Franchise Direct, Joel’s no-nonsense approach as a trusted Franchise Ownership Advisor helps aspiring franchisees make smart, informed decisions in their journey to franchise ownership. He owns and operates this franchise blog.

Note: When you buy through links on this website, we may earn an affiliate commission.
headshot the franchise king joel libava

I'm The Franchise King®, Joel Libava. For 25 years, I've helped thousands of people avoid bank account emptying mistakes.
I'm blunt, ethical, slightly sarcastic, and I'm not hard-sell.
That said, if you want to make a smart, informed decision on franchises to own, I can help you a lot. Note:
I'm NOT a commission-based franchise broker, consultant or coach.
See how I'm different.

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"Anyone thinking about buying a franchise needs to realize there is more to this than just wanting to own a franchise. Talk with Joel Libava ‘The Franchise King,’ way before you make ANY decisions, as he knows his stuff and helps you know yours, too. Joel truly is The Franchise King and wears his crown well!!! "

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