Joel LibavaHow would you like to be the first person in the country to own an exciting new franchise?
I think you’d agree it would be exciting. And you’d certainly be the talk of the town.
Heck…you’d probably be the talk of the country (with the right PR).
After all, you’d be breaking real ground. It would be a courageous move. Trailblazing even. Definitely something to tell your grandchildren about someday.
About how you opened the first location of __ ____ ______. And the buzz it generated in your area.
Unless things didn’t work out so well.
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In that case, you’d have to tell them a totally different story.
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Like how you had to close the doors to your franchise business only 14 months in.
How your landlord came after you.
The interesting face-to-face meeting you had with your accountant AND THAT PENCIL-NECKED IRS AGENT.
The amount of money you lost. And so forth.
Here…let me help you up. Go on. Dust yourself off. I’ll wait until you get your composure back.
Do You Still Want To Be The First Franchisee?
We’re just talking hypothetically here.
But if you do want to open the first franchise unit of a brand-new business concept, it’s fine. That means that your risk-tolerance is on the upper-end of the scale. And someone has to be first.
But, if not…
Oh heck-just watch the video I produced about being the first franchisee.
Questions?
About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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