Joel Libava
(This is a guest post from Andrew Gazdecki, founder of Bizness Apps)
Every town needs a burger joint, an insurance guy, and a convenience store. At some point, everyone needs to grab a quick meal, and the local fast food place is where they go.
But the truth is, there’s more than one burger place in town, convenience stores are located on every corner, and the local insurance agent is now one in a handful of people. The fact is, if you own one of these types of franchise businesses, you need to stand out among your competitors. But, how do you make your franchise stand out from the others in town? The answer is mobile. Do you know how to make a business app for your franchise?
Small Business Apps And Franchise Marketing
It’s important to realize that no matter what type of franchise business you own, marketing should be near the top of your “Things to Do” list. And, as the 21st century is showing, mobile is the preferred method of communication. Customers are not shy about telling franchise companies what they want. Loyalty programs and mobile coupons top the list of ways that you can streamline your marketing with your mobile efforts. And mobile solutions are getting to be more affordable with the rise of small business app makers.
Look at the infographic, “Top Ten Features Every Business App Should Have” and you’ll clearly see that customers both want and need the convenience of mobile.
- 65% of consumers are excited to open push notes that seem interesting.
- 77% of shoppers feel that bonus rewards points on special occasions paint your franchise brand in a positive light.
- 46% of consumers opt into push notifications because they appreciate the personalized alerts.
- 78% of consumers like to use mobile apps for their customer service need.
This is just the beginning. Explore the infographic below so you can and determine how your franchise business can incorporate these 10 features.
(Andrew Gazdecki is the founder and CEO of Bizness Apps — making mobile apps affordable and simple for small businesses. We’re a do-it-yourself iPhone, iPad, Android & HTML5 app platform that allows any small business to simultaneously create, edit, and manage mobile apps without any programming knowledge needed. Think of us as “WordPress for mobile app creation.” Many of our customers are mobile app resellers — marketing or design agencies that use our platform to cost effectively build mobile apps for small business clients.)
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