Michael. Really. The folks that are in the tiny little niche of franchise consulting-brokering really appreciate the general remarks concerning how we conduct business. In The Wall Street Journal, there is an article that describes how we work.
With the title of "Franchise Matchmaker’s Real Clients", Seid says "the extensive interviewing process gives a prospect a sense of false
assurance that the broker is really working for them." Seid is a franchise adviser." In reality, "the
broker’s job is to bring as many good leads to the franchisors it
represents as possible."
So what? A lot of franchise systems have been introduced to terrific franchise candidates that would probably not have met these candidates, if it were not for the introductions of them, by the brokers that Seid discusses.
Maybe Kelly Spors, the columnist who wrote this piece should have done a more complete job, and interviewed franchise company executives who have used the services that we offer. Did her editor ask Kelly to take this story a step further, and interview actual franchise company execs.
I have read Kelly’s stuff before, and she does a nice job. Kelly, how about a follow up to the story? I would also be happy to discuss the positives and the negatives concerning working with folks like myself. Kelly, please read my "10 questions to ask franchise consultant -brokers" story. You too, Michael!
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