The Franchise King®

Franchise Industry Sentiment Is Extremely Positive…In New Zealand

nz franchise

Over 600 different franchise opportunities are listed on the Directory section of the Franchise Association of New Zealand’s website.

(This post may contain affiliate links. Please read my disclosure policy).

Here are a few of them:

Driving Miss Daisy

Jamaica Blue

Green Door




Anchor Franchise

The rest of them are located here.


Franchise Industry Sentiment Is Extremely Positive

Franchising is an important-and growing part of the New Zealand economy. Things really seem to be looking up in New Zealand according to a recent industry report. In other words, franchise industry sentiment is extremely positive in New Zealand.

The Franchising New Zealand 2012 survey, conducted by Massey University in collaboration with Griffith Business School, indicates New Zealand has 446 individual franchise systems comprising some 22,400 units (owned mostly by franchisees). The survey also suggests local franchise systems employ some 100,000 people. Finally, local expert estimates of total franchise system turnover range from $15 to $25 billion – suggesting franchising is a strong contributor to New Zealand GDP – as it is around the world. Basically, franchising rocks!

The Franchising Confidence Index represents the views and expectations of franchising in New Zealand.

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According to the report, sentiment is good…great, actually, and remains so across the industry.

Franchisors remain positive about franchisee profitability levels – an important key performance indicator in the world of franchising.

The more positive things look, the more positive people and companies feel, and that leads to investment.

Go here to see the entire Franchising New Zealand Survey.


industry survey


Franchising Surveys

Surveys are an important part of any industry. They can point out trends, show areas that need improvement, and point out things that weren’t known, pre-survey.

Franchise Direct did an interesting survey in 2013.

From their website:

By periodically carrying out a survey to find out more about our users, we examine the topics that matter the most to potential and existing franchise industry professionals. This includes understanding which viable franchise investment opportunities interest our users and what motivates them to enter and grow within the world of franchising.”

Basically, the Franchise Direct team wanted to know what visitors to their website were thinking when they arrived…what their expectations were. Etc.

Look at the Franchise Direct Survey.

Do you think that industry surveys are important?


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franchise article written by joel libava
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joel libava

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes.
For 23 years, I’ve been showing people how to make smart, informed decisions on franchises to buy, and I can help you, too!
P.S. I'm not a franchise consultant/broker.

Joel is Highly Principled
There are many people in the franchise business who claim to to be experts in the field. Unfortunately many of them lack both knowledge and integrity. Joel, however, is without question one of the most qualified and principled people I know, in or out of his industry."
- Greg Reynolds, Retired Outplacement Counselor
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