The Franchise King®

Franchise Company Executives Are Petitioning For 35-Hour Workdays

GMT
(Courtesy of https://en.wikipedia.org/wiki/User:ChrisO)

In what’s being called a bold move, leaders from the franchise world are heading to Greenwich, England next week to attempt what some in the franchise and small business community are calling, “Nutso.”

(This post may contain affiliate links. Please read my disclosure policy).

They’ll be meeting with officials from The Royal Observatory-where Greenwich Mean Time (GMT) originates. Clocks from across the globe are set to GMT, and Greenwich is where, “Father Time” lives.

Why Are Top Franchise Executives Meeting In Greenwich?

They’re trying to convince the timekeepers to add 11 more hours to what’s currently a 24-hour day.

Bill Wingding, CEO of a fast food franchise, is leading the charge.

It’s getting ridiculous. My marketing staff can’t keep up with everything that needs to be done with regards to social media marketing on a daily basis. They’re getting cranky, and they’re demanding more money for all the extra time they’re spending at work. I’ve had it. And, don’t get me started on the franchisees; they really don’t have time to Tweet. They’re trying to run their franchises.”

Can You Relate?

Today’s franchisors are having a tough time managing their social media marketing campaigns.

And, they’re really getting frustrated with the constant Facebook Fan Page monitoring that’s needed to stay on top of their brand. Combine that with 140-character content creation, and learning how to effectively use newer social networks like Google+…it’s a lot to manage.

And, that’s at the corporate level.

When it comes to local social media marketing activities, today’s franchisors are having a tough time convincing their franchisees that they need to become active on all of the social media networks, too.



Free Franchise Quiz
Find Out If You Should Own A Franchise Before You Write That Big Check
Invalid email address


But, it’s not because franchisees don’t want to do it. It’s because they’re struggling to find the time to do it.

Solutions Are Needed

By now, most franchisors have bought into social media marketing. They’ve seen social media marketing campaigns work. They know that not having their brands deeply entrenched on all the major social platforms is not an option. They just don’t know how to help their employees and franchisees keep up.

But, one Oregon-based social media firm may be able to help.

(*** Disclosure; the co-founder of Eugene-Social, is a friend of mine. His name is Tim Berry.)

In order to get the social media time-suck under control, a strategy needs to be developed. And, that’s one of the things that Eugene-Social can help franchisors with.

You’ll find that an organized approach to social media marketing automatically lessens the time needed to do the manual parts of the process…which are the most time-consuming.

An organized approach is essentially a “plan.” And, no one knows more things about plans…and planning, than Tim. After all, he developed the top-selling business planning software in the world.

Tim, and his daughter, Laura, run the show at Eugene-Social. They help small businesses manage their social media activity. They can also help manage social media marketing campaigns.

And, none of their solutions involve adding more hours to a franchisors’ or a franchisees’ day. On the contrary, they’re focused on creating more time for franchisors and franchisees to do what they’re supposed to be doing; generating revenue.

How does that sound?

Can you make some time…and contact them?

Update:

The group of franchise executives mentioned in this post have decided to cancel their trip to The Royal Observatory.

Their reason for cancelling; no time.

Please Share This Article!
0Shares
follow us in feedly
franchise article written by joel libava
Note: When you buy through links on this website, we may earn an affiliate commission. In addition, I've started to use AI to help me craft better article titles and headings.
joel libava

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes.
For 23 years, I’ve been showing people how to make smart, informed decisions on franchises to buy, and I can help you, too!
P.S. I'm not a franchise consultant/broker.

Joel Wrote The Book
Joel literally wrote the book on becoming a franchise owner. He is very knowledgeable (and very forthcoming) about the ins and outs of buying into a franchise system. I recommend Joel for concrete advice on evaluating the business end of franchise opportunities ."
- Jeffery Fabian, Owner of Smart Content
Free Franchise Tools Franchise Compatibility Quiz Net Worth Calculator
VIP Franchise Newsletter

"Many receive advice, only the wise profit from it."
- Harper Lee
Recommended Reading
How Franchises Work
How Much Is A Franchise?
Pros And Cons Of A Franchise What Is The Franchise Fee? How To Buy A Franchise
Best Franchises To Own

Top 33 Business Ideas
6-Figure Home Businesses Starbucks Franchise Facts
Featured Franchises!
10 Best Franchise Websites
About Franchise Consultants
How To Read A FDD
Questions To Ask Franchisors
Questions To Ask Franchisees Franchise Discovery Day Franchise Reviews
Top 10 Franchise Buying Tips

Visiting Franchise Headquarters? You Can Book Your Flight Here!