The Franchise King®

Franchise Executives Express Confidence In 2024 New Unit Growth

franchise executive confidence survey 2024

According to the latest findings from the quarterly Franchise Growth Confidence Index conducted by BoeFly, a leading financial technology company, franchise executives are expressing increased confidence in achieving their new franchise unit growth goals despite ongoing economic challenges.

The survey, which reached close to 700 CEOs, CFOs, and CDOs from various franchise brands, provides valuable insights into the current state of franchise growth in the United States.

(This post may contain affiliate links. Please read my disclosure policy).

The Data Franchise Executives Feel Confident About

The survey data reveals a significant uptick in overall confidence levels among respondents.

In the current quarter, 66.7 percent of franchise executives expressed confidence in meeting growth goals for the year, marking an increase from 50 percent in the previous quarter. This positive shift in sentiment showcases the resilience and adaptability of the franchise industry in the face of current economic conditions (which, as of this writing, are pretty darn good).

Although overall confidence has improved, certain concerns do persist.

For instance, interest rates remain a significant worry for 83.3 percent of respondents, impacting their confidence levels.

Additionally, 75 percent of respondents cited inflation as a substantial impediment to growth, leading to increased cost estimates in Franchise Disclosure Documents (FDDs).

Mike Rozman, CEO and co-founder of BoeFly, emphasized the importance of leveraging these insights to make informed decisions that drive sustainable growth within respective franchise brands. The aim is to foster prosperity for the franchising sector as a whole. BoeFly’s Franchise Growth Confidence Index aims to provide industry stakeholders with valuable information to navigate the evolving landscape.



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BoeFly, founded in 2009, specializes in delivering innovative online tools and solutions to accelerate business growth.

The company’s proprietary Franchise Sales and Finance System caters to the core needs of franchise brands and small businesses, facilitating the vetting of franchise candidates and connecting them with lenders.

More specifically, BoeFly’s data-driven system and online marketplace have supported over $7 billion in transactions and more than 600 unique franchise brands.

Franchise Sectors Covered In The Report

The detailed analysis of the survey responses covers various sectors, including automotive, education, fitness, health/beauty, home services, restaurant, and retail. By identifying gaps in the marketplace and creating customized solutions, BoeFly aims to meet the changing needs of the franchise industry.

To conclude, franchise company executives are displaying increased confidence in achieving growth goals, despite concerns regarding interest rates and inflation.

And that’s great news.

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joel libava

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes.
For 23 years, I’ve been showing people how to make smart, informed decisions on franchises to buy, and I can help you, too!
P.S. I'm not a franchise consultant/broker.

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