Before you make a substantial financial commitment to the franchise concept you’re interested in becoming a franchise owner of, you need to get a handle on their marketing system.
Part of your franchise research needs to include a deep dig into their marketing prowess, which is why I’ve included it in my 40-part series on the top franchise questions to ask current franchisees.
Remember; you’re going into this business relationship, (if you end up becoming a franchisee) with certain expectations. One of them being this;
The franchisor has perfected their (social media) marketing techniques.
Franchise Social Media Marketing
The franchise concept you’re investigating needs to have a real presence on the major social media networks.
Find out if they have accounts set up on the Big 4;
Twitter– I’ve been active, (to say the least) on Twitter for over 5 years. It’s a great networking platform, and it’s a great place to share information about what you do.
It took a while for franchisors to get active on Twitter, so don’t be surprised if the franchise you’re looking into has only had an account for a year or two.
But, they better have one.
Please follow me @FranchiseKing to see how I use Twitter.
Facebook– Please tell me that the franchise you’re thinking of investing in has a Facebook Page.
Companies big and small have Facebook Pages, these days. They’re easy to set-up, and having one helps with things like branding and customer service. In addition, contests and promotions are pretty simple to implement there.
Your franchisor should also include a local Facebook Page for you when you open your franchise.
LinkedIn– The marketing staff at franchise company headquarters should be able to set-up a LinkedIn company profile page in about 20 minutes.
Here’s what a LinkedIn Company Page can do;
- Tell a company’s story
- Highlight products and services
- Engage with followers
- Share career/business opportunities
- Drive word of mouth at scale
Check out The Dwyer Group’s LinkedIn Page.
Google+– Don’t be too hard on the franchisor if they don’t have a company page set-up on Google+, yet.
Google+ is one of the newest social media sites around, and a lot of companies aren’t on there yet.
Should they be?
I’m going to be “Captain Obvious” for a moment, if you don’t mind.
Google+ is owned and operated by Google.
Contact me BEFORE you buy a franchise
As you chew on that, head over to my friend Chris Brogan’s website to see an infographic that nicely lays out the many benefits of being on Google+.
One more thing; ask the executive team at franchise headquarters if they’ve read this business book on Google+ – Google+ for Business: How Google’s Social Network Changes Everything
Bonus! If the franchisor is active on this social network, give them a round of applause…
The bottom line:
Make sure that the franchise concept you’re thinking of buying into has a social media marketing presence…and along with it, a plan to implement their social media marketing strategy.Don't Go Yet! These Franchise Opportunities Are Worth A Look:
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