The Franchise King®

Food Franchises; Tips on Choosing a QSR Franchise Opportunity

Crowd at Good Times after the parade

A Typical Quick Service Restaurant Franchise

(This post may contain affiliate links. Please read my disclosure policy).

(This is a guest post from Jason Hardt, a multi-unit Quick Service Restaurant franchise owner.)

People that are successful in their profession tend to be great at one thing
. Michael Jordan was great at basketball. Then he tried to play baseball. He discovered he stunk and went back to playing basketball.

The best QSR franchises are no different. The great ones stick to what they do well and strive to do it better than anyone else. This is the first rule to follow when selecting a QSR franchise to buy…

Free Franchise Quiz
Find Out If You Should Own A Franchise Before You Write That Big Check
Invalid email address

So, what specific qualities should you look for when selecting a QSR concept to invest in?

1. Do their menu and product offerings stay true to a core concept? It’s pretty simple. If you own a hot dog stand, don’t sell hamburgers. Trying to be all things to all people only results in mediocrity. You should be able to scan the menu quickly and process it easily. If looking at the menu board is like being at a NASCAR race, you are asking for trouble. When it comes to QSR food concepts, complicated and overwhelming does not work. Easy and good does.

2. How much will you have to purchase and account for? The more perishable food and packaging you are required to buy, the more waste and excess inventory are likely. That translates to higher food costs and less cash flow. It is no secret that franchisors typically make a percentage from what you are contractually obligated to buy. The unscrupulous franchisors have no qualms about forcing you to buy items that increase their bottom line, not yours.

3. What kind of training and execution are required? For a QSR food concept to succeed over the long term, it must deliver their products quickly and consistently. The more offerings you must learn and execute, the less proficient employees will be. Additionally, most QSR concepts rely on “young adults,”as their employees. As us older folk may remember, focus and attention to detail were not our strong suits at that age. Combine that with the industry’s inherently high turnover rate, and you get inefficiency and inconsistency. What does that equal? You betcha! Higher labor costs and lost customers.

4. Many franchisors will try to sell you on flash and sizzle. Ignore that nonsense. If you want sustainable success, choose a concept that stays focused on core products and executes efficiently to every customer. That will help you control the all-mighty food and labor costs. When those are under control, it allows you to focus on improving and growing the business.

Simple enough? I would love to hear your comments on what qualities you think a QSR concept should have to be successful? You’ll see the comment area below.

(Jason Hardt is a multi-unit QSR Franchise owner/operator)


Please Share This Article!
follow us in feedly
franchise article written by joel libava
Note: When you buy through links on this website, we may earn an affiliate commission. In addition, I've started to use AI to help me craft better article titles and headings.
The Franchise King® Blog
Get proven franchise research and buying tips, helpful franchising resources, plus the latest franchise news updates and more.
Recommended Reading
How Franchises Work
How Much Is A Franchise?
Pros And Cons Of A Franchise What Is The Franchise Fee? How To Buy A Franchise
Best Franchises To Own

Top 33 Business Ideas
Starbucks Franchise Facts
Featured Franchises!
10 Best Franchise Websites
About Franchise Consultants
How To Read A FDD
Questions To Ask Franchisors
Questions To Ask Franchisees Franchise Discovery Day Franchise Reviews
Top 10 Franchise Buying Tips

Free Franchise Tools Franchise Compatibility Quiz Net Worth Calculator
joel libava

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes.
For 23 years, I’ve been showing people how to make smart, informed decisions on franchises to buy, and I can help you, too!
P.S. I'm not a franchise consultant/broker.

Joel is Highly Principled
There are many people in the franchise business who claim to to be experts in the field. Unfortunately many of them lack both knowledge and integrity. Joel, however, is without question one of the most qualified and principled people I know, in or out of his industry."
- Greg Reynolds, Retired Outplacement Counselor
"Many receive advice, only the wise profit from it."
- Harper Lee