Joel Libava
Some of America’s school-age children
(Disclosure; this franchisor is a franchise marketing client of mine.)
Childhood obesity statistics are alarming; over the past three decades, childhood obesity rates in America have tripled. Today, almost one in every three children in our nation is overweight or obese.
First Lady Michelle Obama feels that this issue is so serious, she launched “Let’s Move,” a comprehensive initiative dedicated to solving the problem of obesity within a generation, so that children born today will grow up healthier and able to pursue their dreams.
According to the www.letsmove.gov website, “one third of all children born in 2000 or later will suffer from diabetes at some point in their lives. Many others will face chronic obesity-related health problems like heart disease, high blood pressure, cancer, and asthma.”
If you found out that it was possible to become your own boss in a business that truly makes a difference concerning this issue, would you look into it?
If so, read on…
Do you have a special place in your heart for children? Have you ever dreamed of jumping into a child-related cause with both feet?
In 2007, Debbie Blacher and Samantha Gotlib realized that they shared something in common; a mutual commitment to healthy and organic eating for their young children. They were very concerned about the state of our children’s food supply. At a Fourth of July neighborhood pool party, they decided to do something about it. Wholesome Tummies was founded. Their mission;“To Make Fresh, Nutritious, and Exciting Foods Available to Every Child, Everywhere.”
“We care passionately about children eating foods that are fresh, all-natural and free from artificial ingredients,” said co-founder Samantha Gotlib. “The epidemic of childhood obesity is very real but it can be corrected by helping parents make better food choices, especially at school.”
Debbie and Samantha’s franchise owners offer something a lot different than the high-fat, processed foods that are currently being served every day to approximately 31 million school age children all across the country. (Fresh and natural foods!)
The Franchise Opportunity
Wholesome Tummies serves as a total healthy lunch solution for the nation’s childhood obesity crisis. Wholesome Tummies chefs and expert food service professionals are available to manage school kitchen operations. In addition, Wholesome Tummies offers nutritionist-approved healthy lunches daily to schools that do not have kitchens. Parents simply order the meals online, and they are delivered directly to schools. With menus made up of only the most natural ingredients, Wholesome Tummies creates foods that cajole children to make healthy food choices.
An ideal franchise owner of Wholesome Tummies is someone who’s energetic, and well connected in the school districts and communities in their geographical territory.
Now, maybe you didn’t know that there’s really a childhood obesity crisis. I didn’t actually know too much about it, myself. Then, I came across this, from Jill Richardson, who’s a member of the Organic Consumers Association policy advisory board. She wrote this over at Alternet.org
“While there are many factors that contribute to children being overweight, the big kahuna of the child obesity debate is our National School Lunch Program. Each day, approximately 10 percent of the American population participates in the National School Lunch Program, eating at least one meal that was entirely governed by federal policies. For some kids, school meals (breakfast and lunch) contribute over half of their calories for the day. The day-to-day decisions are in the hands of individual school districts and schools, but the parameters that govern the program and determine what can and can’t be served are decided at a federal level. The USDA sets nutrition standards for school meals and even provides about one-fifth of the food served in school cafeterias. Congress determines the amount spent on each meal and oversees the USDA’s administration of the program.”
I feel that it takes a lot of courage to state publicly that our current National School Lunch Program is a major contributor to our child obesity crisis. It says a lot.
I smell an opportunity. It’s a healthy, low-fat, organic one.
Actually, there are 31 million opportunities.
Go to the Wholesome Tummies fresh, natural website to learn more.
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