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What’s Stopping You From Buying That Franchise?

what's stopping you

If you’ve been on the hunt for a franchise for awhile, you know about roller coasters. Emotional ones.

(This post may contain affiliate links. Please read my disclosure policy).

One some mornings, you wake up feeling confident about the your future. You find yourself daydreaming about the possibilities. Some of them may include;

  • Quitting your nasty-ass job
  • Spending more time with your kids
  • Having the ability to save oodles of money for their college education
  • Paying off all of your credit cards
  • Choosing a franchise that feels right
  • Cutting the ribbon during your franchise’s Grand Opening
  • Seeing your customers lined up waiting to get in your store
  • Owning multiple locations
  • Retiring in a location that has turquoise-water

peace and plenty bahamas hotel


You’re tossing and turning on a nightly basis. Because you’re freaking out. (About the possibilities.)

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Some of these possibilities include;

  • Having to stay in a job that makes you physically ill
  • Choosing the wrong franchise business opportunity
  • Blowing through your start-up money much faster than you planned
  • Obtaining a second mortgage just to stay in business
  • Avoiding conversations concerning college applications
  • Wishing for customers to appear inside of your store
  • Losing your business
  • Losing everything

Sad Loser!


What’s Stopping You From Buying That Franchise?

Both scenarios above are possible when you take on something as big as business ownership. Not everyone is cut out for it.

If you do enough things right, you have a shot at real success. If you skimp on things like due diligence, or you purchase a franchise that’s clearly above your financial comfort level, you can lose a lot.

I purposely presented those extreme examples of what could happen if you choose to become the owner of a franchise. That’s because every franchise buyer experiences daydreams-and sometimes even nighttime dreams that are similar to the ones I presented.

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Are your dreams stopping you from your dream?

If there is something stopping you from buying the franchise you’ve been investigating, what is it?

Maybe if you tell me in the comment section below, I can offer a suggestion on how to work through it.


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joel libava

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes. For over 20 years, I’ve been helping people make smart, informed decisions on franchises to buy, and I can help you, too! #thefranchiseking
“The fantastic thing about Joel is his neutrality. Because he is not getting an incentive fee, he will always give you the advice that you need (even if not what you necessarily want) and that's pretty unique these days. Thank you Joel!"
- Nic Church, France
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