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Use ROBS Franchise Financing To Fund Your New Business


Who the heck is that?

(This post may contain affiliate links. Please read my disclosure policy).

It’s the name of a guy I know who specializes in franchise financing.

robs franchise financing

He’s nice, too.


I’m kidding.

ROBS isn’t some guy I know.


Don’t stop reading now. Especially if you’re serious about buying a franchise this year.

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What Are ROBS?

According to the folks at Guidant Financial, ROBS stands for “Rollovers for Business Start-Ups.” It’s a 401k funding program.

Also known as “401k business financing,” ROBS is a franchise business or non-franchise business financing solution that uses a portion of your retirement savings to fund a new or existing business. Now this is important.

There are no withdrawal or tax penalties if you use ROBS to fund your business venture.

The way this “Rollover” works, is the retirement funds from your 401(k) are rolled over to your new franchise’s newly created 401(k) account. Once that’s done, it’s moved to your franchise’s checking account. Hence, a “Rollover For Business Start Up.”

Does it sound complicated?

ROBS franchise financing is actually not, especially if a company that specializes in ROBS funding handles everything for you. Like the experts at Guidant, who have helped thousands of people just like you open their franchises.

Again, without penalty.

Advantages Of Using ROBS Franchise Financing: Rollovers For Business Start-Ups

Here are a few advantages of using a ROBS funding program:

  1. Unlike other methods of accessing retirement funds, like taking an early withdrawal, a ROBS plan doesn’t trigger any early withdrawal penalties or taxes(as long as it’s done properly). That means you can access your retirement funds without incurring a financial penalty.
  2. You have way more control over how your retirement funds are invested. In this case, it means using a portion of your your retirement funds to start a franchise you did due diligence on yourself.
  3. Flexibility. With a ROBS funding plan, you can use your retirement funds for a variety of purposes, including the purchase of stock in your “C” Corporation, working capital, and/or salary and payroll. In a nutshell, you get to use your retirement funds in a way that best meets the needs of your new business.

Are you starting to get more interested in this unique way to finance your franchise business?

Of course there are also a few disadvantages.

Disadvantages Of ROBS 401k Program

  1. Business risk: like any investment, there’s always risk involved. In this case, the risk of your franchise business failing. If that happened, you’d lose some or all of the retirement funds you used.
  2. Legal compliance: Just so you know, ROBS transactions are subject to strict legal requirements. If your business fails to comply with the requirements, there are consequences.
  3. Time-consuming and expensive: the fact is, setting up a ROBS plan-the right way, can be time-consuming. And it’s not cheap to do the necessary things to get your business up and running. That includes creating a “C” Corp. You’ll need to work with an experienced ROBS plan specialist to insure your new business complies with all of the legal requirements the IRS states in their ROBS standards.

Note: I’ve had several of my clients use a ROBS program to fund their franchises.

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That said, In my 21+ years of doing this, I’ve never had a client tell me it was a mistake to use a portion of their retirement assets to open a franchise business. Never.

Should You Use A ROBS Franchise Financing Plan?

I can’t and won’t answer that for you. Each situation is different.

For example, if you have $200k in your 401(k), and you want to use $175,000 of it to fund a franchise, don’t.

Not unless you have several hundred thousand dollars stashed somewhere safe along with a working spouse/partner making decent money.

Conversely, if you have $850k in your 401(k), and you’re thinking of using $200,000 to start a franchise business, and your debt isn’t ridiculously high, you may want to do it.

Just make sure you’ve chosen a high-quality franchise opportunity, and that you’re not expecting to make $150,000 a year right out of the gate.

Because with the right preparation and guidance, a ROBS can be a terrific way to become your own boss with a franchise.

Get Free ROBS Information Here

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I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes. For over 20 years, I’ve been helping people make smart, informed decisions on franchises to buy, and I can help you, too! #thefranchiseking
The fantastic thing about Joel is his neutrality. Because he is not getting an incentive fee, he will always give you the advice that you need (even if not what you necessarily want) and that's pretty unique these days. Thank you Joel!"
- Nic Church, France
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