The Franchise King® | Learn How To Become A Franchisee

McDonald’s Is Officially In A Slump: CEO Is History

McDonalds worker in the early 80's
(Image from

For the first time in 30 years, McDonald’s revenue numbers waned compared to the year before. This ends the longest positive sales run of a domestic restaurant chain ever.

(This post may contain affiliate links. Please read my disclosure policy).

2014 was a tough year for the fast food franchise empire. It was only a matter of time that a shake-up at the top would happen.

The CEO, Don Thompson, had been at the helm for 3 years, and during that time, things went from lousy to terrible. Just ask McDonald’s franchisees.


Free Franchise Quiz
Find Out If You'll Be A Successful Franchise Owner!
Invalid email address

McDonald’s Problems

I pointed out one of McDonald’s biggest problems in 2012, and at the time, it had to do with a couple of major things.

1. The menu size

2. Those silly double drive-thrus

Read what I wrote.


McDonald’s Is Officially In A Slump: CEO Is History

McDonald’s slump…their low sales numbers, can be fixed, and it really shouldn’t be a monumental task. Some simple fixes (if they’re implemented quickly) will go a long way.  Some of the recent menu changes are a good start, but management needs to double down here, and make the menu even smaller.  Corporate also needs to make some much-needed changes to their employee training program, and figure out a way to pay them more. And, get the franchisees more involved. They’re on the front lines for criminy sake!

But, my fear is that McDonald’s, as a corporation, moves so slowly at times, they could end up out-thinking some of the things that need to be done. The executive team needs to start thinking and acting like entrepreneurs instead of corporate suits.

Ray Kroc would be embarrassed if he were alive to see what’s been going on…and for far too long.

Launching the CEO should force some change.

Maybe the official slump will end.

A lot of jobs are on the line.

Franchisee’s life-savings, too.


McDonald’s Infographic

I think you’ll like the infographic I just found.

It lists some interesting stats; in addition, it shows some of the biggest controversies that McDonald’s has faced over the years.


McDonald's Facts You Didn't Know About: Comparison Of Impressive Numbers & Shocking Controversies

Originally published at: Author: Chris Visit our: Blogspot

how to buy a franchise business

Please Share This Article!
Note: When you buy through links on our site, we may earn an affiliate commission. In addition, I've started to use AI to help me craft better article titles and headings.
joel libava

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes. For over 20 years, I’ve been showing people how to make smart, informed decisions on franchises to buy, and I can help you, too!
P.S. I'm not a franchise consultant/broker.

“I've been a fan of Joel's for years. He's picked a niche and made himself the undisputed expert. I'd recommend him to anyone looking to start a franchise. "
- Gene Marks, Business Expert, Keynote Speaker
Free Franchise Tools Franchise Compatibility Quiz Net Worth Calculator
VIP Franchise Newsletter

Recommended Reading
How Franchises Work
How Much Is A Franchise?
Pros And Cons Of A Franchise What Is The Franchise Fee? How To Buy A Franchise
Top 21 Franchise Opportunities
Top 33 Business Opportunities Starbucks Franchise Facts
Featured Franchises!
10 Best Franchise Websites
About Franchise Consultants
How To Read A FDD
Questions To Ask Franchisors
Questions To Ask Franchisees Franchise Discovery Day Franchise Reviews
Your Franchise Business Plan

A 401(k) For A Franchise?

Top 10 Franchise Buying Tips
Free Franchise Quiz
Find Out If You'll Be A Successful Franchise Owner!
Invalid email address