For the first time in 30 years, McDonald’s revenue numbers waned compared to the year before. This ends the longest positive sales run of a domestic restaurant chain ever.
2014 was a tough year for the fast food franchise empire. It was only a matter of time that a shake-up at the top would happen.
The CEO, Don Thompson, had been at the helm for 3 years, and during that time, things went from lousy to terrible. Just ask McDonald’s franchisees.
I pointed out one of McDonald’s biggest problems in 2012, and at the time, it had to do with a couple of major things.
1. The menu size
2. Those silly double drive-thrus
McDonald’s Is Officially In A Slump: CEO Is History
McDonald’s slump…their low sales numbers, can be fixed, and it really shouldn’t be a monumental task. Some simple fixes (if they’re implemented quickly) will go a long way. Some of the recent menu changes are a good start, but management needs to double down here, and make the menu even smaller. Corporate also needs to make some much-needed changes to their employee training program, and figure out a way to pay them more. And, get the franchisees more involved. They’re on the front lines for criminy sake!
But, my fear is that McDonald’s, as a corporation, moves so slowly at times, they could end up out-thinking some of the things that need to be done. The executive team needs to start thinking and acting like entrepreneurs instead of corporate suits.
A gentle tip from The Franchise King®:
Do not buy a franchise until you know EXACTLY how to do thorough research.
Learn how here
Ray Kroc would be embarrassed if he were alive to see what’s been going on…and for far too long.
Launching the CEO should force some change.
Maybe the official slump will end.
A lot of jobs are on the line.
Franchisee’s life-savings, too.
I think you’ll like the infographic I just found.
It lists some interesting stats; in addition, it shows some of the biggest controversies that McDonald’s has faced over the years.