The Franchise King® | Learn How To Become A Franchisee

McDonald’s Is Officially In A Slump: CEO Is History

McDonalds worker in the early 80's
(Image from

For the first time in 30 years, McDonald’s revenue numbers waned compared to the year before. This ends the longest positive sales run of a domestic restaurant chain ever.

(This post may contain affiliate links. Please read my disclosure policy).

2014 was a tough year for the fast food franchise empire. It was only a matter of time that a shake-up at the top would happen.

The CEO, Don Thompson, had been at the helm for 3 years, and during that time, things went from lousy to terrible. Just ask McDonald’s franchisees.


McDonald’s Problems

I pointed out one of McDonald’s biggest problems in 2012, and at the time, it had to do with a couple of major things.

1. The menu size

2. Those silly double drive-thrus

Get Your Free Franchise Buying Checklist!
Get Your Free Franchise Buying Checklist!
Invalid email address
You'll also receive my useful (and free) VIP Franchise Newsletter!

Read what I wrote.


McDonald’s Is Officially In A Slump: CEO Is History

McDonald’s slump…their low sales numbers, can be fixed, and it really shouldn’t be a monumental task. Some simple fixes (if they’re implemented quickly) will go a long way.  Some of the recent menu changes are a good start, but management needs to double down here, and make the menu even smaller.  Corporate also needs to make some much-needed changes to their employee training program, and figure out a way to pay them more. And, get the franchisees more involved. They’re on the front lines for criminy sake!

But, my fear is that McDonald’s, as a corporation, moves so slowly at times, they could end up out-thinking some of the things that need to be done. The executive team needs to start thinking and acting like entrepreneurs instead of corporate suits.

Ray Kroc would be embarrassed if he were alive to see what’s been going on…and for far too long.

Launching the CEO should force some change.

Maybe the official slump will end.

A lot of jobs are on the line.

Buying A Franchise?
You're Going To Need This!
franchising guide

Franchisee’s life-savings, too.


McDonald’s Infographic

I think you’ll like the infographic I just found.

It lists some interesting stats; in addition, it shows some of the biggest controversies that McDonald’s has faced over the years.


McDonald's Facts You Didn't Know About: Comparison Of Impressive Numbers & Shocking Controversies

Originally published at: Author: Chris Visit our: Blogspot

how to buy a franchise business

Please Share This Article!
Note: When you buy through links on our site, we may earn an affiliate commission.

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes. For over 20 years, I’ve been helping people make smart, informed decisions on franchises to buy, and I can help you, too! #thefranchiseking
The fantastic thing about Joel is his neutrality. Because he is not getting an incentive fee, he will always give you the advice that you need (even if not what you necessarily want) and that's pretty unique these days. Thank you Joel!"
- Nic Church, France
Free Franchise Buying Tools Franchise Compatibility Quiz Net Worth Calculator
Recommended Reading
How Franchises Work
Pros And Cons Of A Franchise What Is The Franchise Fee? How To Buy A Franchise
Top 21 Franchise Opportunities
Starbucks Franchise Facts
Check Out A Hot Pet Franchise!
10 Best Franchise Websites
About Franchise Consultants
How To Read A FDD
Questions To Ask Franchisees Franchise Discovery Day Franchise Reviews
Your Franchise Business Plan

A 401(k) For A Franchise?

Top 10 Franchise Buying Tips
Unlock Franchise Buying Secrets!

Sign up for our free VIP Franchise Newsletter for access to new articles and expert franchise buying advice

Invalid email address
Start a Business with CorpNet