Joel Libava
Marco’s Pizza®, a rapidly expanding pizza chain in the United States, has announced a significant development agreement involving 15 units in Ohio.
In a nutshell, this big franchise development agreement further strengthens the company’s presence in the Midwest region, particularly in Ohio.
The comprehensive deal encompasses the resale of nine existing locations in northwest Ohio, as well as the opening of 15 new locations in both northwest Ohio and northeast Indiana.
The franchise group responsible for this signed agreement is known as Grube, Inc., a multi-unit and multi-brand organization comprising a team of business partners.
The group’s founder, Steve Grube, initiated his journey in the restaurant industry more than two decades ago by purchasing his first Buffalo Wild Wings establishment. Since then, Grube, Inc. has experienced remarkable growth through a combination of acquiring existing franchises and developing new locations.
At present, the food service portfolio of Grube, Inc. includes an impressive total of 67 Buffalo Wild Wings locations across eight states, along with a Rusty Taco establishment situated in Maumee, OH.
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Using Marco’s Pizza Proven Business Model In Ohio
Due to their extensive experience as loyal customers of Marco’s Pizza, the leadership team at Grube, Inc. recognized that the concept, the high-quality products, and the proven business model of Marco’s Pizza perfectly aligned with their investment goals.
Plus, the inclusion of the nine resale locations in the signed agreement facilitated Grube, Inc.’s swift entry into a market where Marco’s Pizza already had a well-established presence.
As part of Marco’s Pizza’s development strategy for 2024, the company aims to focus on multi-unit growth.
Note: I identified Marco’s Pizza as one of the top franchises to own this year.
The leadership team has identified franchisee relations and operational support as key priorities, with nearly half of the current franchise network consisting of multi-unit operators.
Non-Traditional Locations Being Sought
Additionally, Marco’s Pizza sees significant potential for expansion in the nontraditional sector, such as locations in airports or universities, and is also exploring international expansion opportunities.
In order to facilitate ongoing franchise development, Marco’s Pizza places great emphasis on providing a robust support system for its franchisees. This includes the utilization of cutting-edge technology and tools to identify potential territories for expansion.
Furthermore, the company offers comprehensive assistance in areas such as real estate, construction management, field operations, and financing.
FRANdata, a renowned research and advisory firm specializing in analyzing the franchise market, has reported that Marco’s Pizza achieved an impressive FUND Score of 895 in 2023. This places Marco’s Pizza in the top 1% of all evaluated franchise systems and positions it among the top three scores for all quick-service restaurant (QSR) brands.
In conclusion, Marco’s Pizza’s recent development agreement with Grube, Inc. represents a significant milestone in the company’s expansion efforts.
This strategic partnership serves to solidify Marco’s Pizza’s presence in the Midwest, particularly in Ohio and Indiana. With a focus on multi-unit growth and a strong commitment to supporting franchisees, Marco’s Pizza is well-positioned to capitalize on emerging opportunities in the nontraditional sector and explore international markets.
Finally, the pizza company’s exceptional FUND Score underscores its status as a top-performing franchise system, further validating its reputation in the competitive QSR industry.
About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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