Joel Libava
The Playa Bowls franchise is having a big year.
The superfruit bowl franchise opened 85 new locations in 2025. They also signed agreements for more than 200 future shops.
Growth-wise, the numbers tell an interesting story.
Multi-Unit Deals Drive Expansion for the Playa Bowls Franchise Opportunity
The brand signed 32 multi-unit development agreements in the second half of 2025. Here’s what matters: 70% of these deals came from existing franchise owners.
Experience shows that when current franchisees invest in additional locations, that’s worth noting. It means they’ve already seen the business model up close.
Playa Bowls Growth and Their New Market Entry Strategy
The Playa Bowls franchise concept entered several major markets this year. The list includes Dallas and Houston Texas, Nashville, and Salt Lake City. They’re also expanding into the Midwest and West with first-time locations planned for 2026.
Key expansion markets include:
- Virginia
- Wisconsin
- Nevada
- South Carolina
- Massachusetts
- Indiana
Major metro areas getting new shops: Las Vegas, Cleveland, Milwaukee, and Washington, D.C.
The Bigger Picture
The Playa Bowls franchise currently operates more than 300 locations across 30 states. They started in 2014 with two blenders and a patio table in New Jersey.
Their menu includes over 40 items: acai bowls, pitaya bowls, smoothies, juices, and cold brew. The focus is on fresh, high-quality ingredients.
What This Means for Potential Playa Bowls Franchisees
Strong existing franchisee investment signals confidence in the business model. When 70% of new deals come from current owners, they’re voting with their wallets.
The Playa Bowls franchise brand is expanding into new territories. That creates opportunities in markets where superfruit bowl concepts haven’t saturated yet.
Questions to consider:
Is your target market ready for this concept? Do you have the capital for multi-unit development? What does the competition look like in your area?
Bottom line?
Playa Bowls is growing fast with backing from franchisees who know the system. That’s one data point worth considering in your franchise research.
Visit franchise.playabowls.com for more information on their franchise opportunities.
(Main image courtesy of the Playa Bowls website)
About the Author
The Franchise King®, Joel Libava, is a leading franchise expert, author of "Become a Franchise Owner!" and "The Definitive Guide to Franchise Research." Featured in outlets like The New York Times, CNBC, and Franchise Direct, Joel’s no-nonsense approach as a trusted Franchise Ownership Advisor helps aspiring franchisees make smart, informed decisions in their journey to franchise ownership. He owns and operates this franchise blog.
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