Joel Libava
Most franchise owners want to.
But, not all of them do.
And, that’s okay.
It’s True
Just about everybody I’ve worked with over the years has told me that they’ve wanted to find a franchise that they can grow.
Growing a franchise business can be done in a few different ways:
- Adding units-adding more locations
- Adding space
- Adding employees
- Adding territory
- Adding other franchise brands
Franchise Growth In Theory
In theory, and on paper, the idea of growing a franchise business can look quite appealing. (Multiplication can do that.)
Some Hypothetical Math
If one franchise location = $300,000 in gross sales
Then three franchise locations = $900,000 in gross sales
More locations = more revenue = more profit
Right?
Franchise Research Question
Question #34 of out my top 40 questions to ask current franchise owners is this one:
“Do you have any growth plans? Will you be adding another unit, or more space?”
It’s an important question to ask, and here’s why:
You need to know if the franchisees that you’re talking with are growing their franchises, or are considering it.
But, when you’re calling 10-15 franchisees (as part of your research) you’re going to be talking to owners that are in different stages of ownership. Some owners will be new; some will be halfway through their term, while others may be thinking of selling their businesses. So, make sure that you’re looking at each franchisee you’re calling on an individual basis. They’re all going to be different.
And, some just aren’t interested in growing their franchises.
That’s okay. Don’t judge.
I’ve found that some franchisees are quite content having one location-one money-making location.
On the other hand, I’ve talked with franchise owners that want to grow their businesses, but can’t.
If you’d like to know why…ask me in the comment section, below.
If you buy a franchise, how are you planning on growing it?
If you would like to increase your chances of success as a franchise owner…
About the Author
The Franchise King®, Joel Libava, is a leading franchise expert, author of "Become a Franchise Owner!" and "The Definitive Guide to Franchise Research." Featured in outlets like The New York Times, CNBC, and Franchise Direct, Joel’s no-nonsense approach as a trusted Franchise Ownership Advisor helps aspiring franchisees make smart, informed decisions in their journey to franchise ownership. He owns and operates this franchise blog.
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