Start looking around for a bail bondsman.
Once you find one, add their contact information to your Smartphone and set their 24-hour hotline number to speed dial #1.
You’re going to want fast access to it so they can get you out of jail.
It’s not like you’ll be able to get teleported out.
Whatever It Takes
Are you willing to do whatever it takes to insure that you have the best possible chance of success as a franchise owner?
Are you sure?
If so, keep reading.
A Powerful Franchise Research Technique
Hopefully, you’ve been following along as I’ve been slowly revealing the top 40 questions to ask current and former franchise owners.
If not, bookmark this link so you can go through them one-by-one when you have time.
So far, I’ve been providing important questions for you to ask current (and former) franchisees of the concept (s) that you’re interested in.
And, while some of them may be construed as being a bit “uncomfortable” to ask, none of them carry the risk that question #36 does.
It’s Not The Question That’s Risky
Question #36-the question that I want you to ask each and every franchisee, isn’t risky.
The way in which I want you to ask it is, however.
The technique that I’m about to describe must be used in-person.
And, you’re going to feel really weird when you use it.
Before I go on, I guess that I should share the actual question that you’ll be asking.
But, I’m not going to. Yet.
That’s because I want you to meet someone, first.
He Has Pointy Ears
Leonard Nimoy played a powerful (and really cool) character on a very popular television show.
The show I’m referring to is Star Trek.
Use The Vulcan Mind Meld
Mr. Spock (seen below) used the Vulcan Mind Meld.
The Vulcan Mind Meld works really well as an information extractor…but it really does have to be used in-person, face to face. (Hand to face actually)
But, you have to do it quickly-or you may not be able to escape the long arm of the law. (You may be charged with assault. Grabbing someone’s face tends to increase the odds of that happening.)
Learn how to do it by watching the video above at least 60 times.
Once you learn it, you can start practicing on friends and family.
Your speed will eventually increase the more you do it.
Keep practicing over and over again-until you get it right.
You can even practice on yourself like I did.
What To Extract
Here’s what I want you to extract from the minds of the franchisees that you’ll be visiting in-person as part of your research:
I want you to find out what the franchisees that you’re talking with wish they would have known before they purchased their franchises.
So, using the Vulcan Mind Meld technique, ask them this question:
“What do you wish you would have known before you invested in the franchise that you now own?”
Trust me, it works like a charm.
The things that you’ll glean from them could allow you to have a serious jump-start towards your success as the owner of a franchise business.
For example, what if they tell you that you don’t really need to purchase certain very expensive supplies that are suggested by the franchisor-until you’re in your 6th month of being in business? Having that kind of information could help you get to break-even faster.
What if one of the franchisees tells you that you don’t really need a 2,000 square foot store like the franchise suggests-and to look for commercial space in the 1300-1400 square foot range instead? That kind of information could end up saving you $1000-$1500 a month or more in rent!
Imagine being able to reach profitability faster!
I realize that you may not be 100% comfortable grabbing someone’s face in order to extract useful information on their franchise business. No problem.
And, even though the Vulcan Mind Meld is the most powerful franchise research technique available to us mere mortals, it does carry a lot of risk. (Like jail time)
So, instead of grabbing a face, just ask the question-and hope for the best.
And, make sure that you smile when you ask it.
P.S. If you choose this more traditional route, don’t forget to erase your bail bondsman’s phone number from your Smartphone’s speed dial.
Top image by dno1967b, on Flickr
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