Joel Libava
Pizza is big. Really big. (Really tasty, too!)
It’s also a large segment of the food franchise industry in the US.
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The US pizza market is a mature, developed market, and it’s also pretty darn competitive.
Franchised pizza chains account for around 60% of the market. It’s estimated that there are over 150 well known pizza franchises in operation plus an unknown number of local and regional pizza franchises.
I remember working in a full service Italian restaurant many years ago, that did a ton of pizza business- eat-in, and take-out. One day, I asked one of the owners why there were so darn many pizza shops.
“Joel,” he said, “my mark-up on pizza is about 800%.”
Question answered.
For the 2nd year in a row, the folks at Franchise Direct have provided a mouth-watering report on the state of the pizza franchise industry. Go right over to Franchise Direct , and check it out. There are some surprises, this year…
About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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