Joel Libava
Pizza is big. Really big. (Really tasty, too!)
It’s also a large segment of the food franchise industry in the US.
The US pizza market is a mature, developed market, and it’s also pretty darn competitive.
Franchised pizza chains account for around 60% of the market. It’s estimated that there are over 150 well known pizza franchises in operation plus an unknown number of local and regional pizza franchises.
I remember working in a full service Italian restaurant many years ago, that did a ton of pizza business- eat-in, and take-out. One day, I asked one of the owners why there were so darn many pizza shops.
“Joel,” he said, “my mark-up on pizza is about 800%.”
Question answered.
For the 2nd year in a row, the folks at Franchise Direct have provided a mouth-watering report on the state of the pizza franchise industry. Go right over to Franchise Direct , and check it out. There are some surprises, this year…
About the Author
The Franchise King®, Joel Libava, is a leading franchise expert, author of "Become a Franchise Owner!" and "The Definitive Guide to Franchise Research." Featured in outlets like The New York Times, CNBC, and Franchise Direct, Joel’s no-nonsense approach as a trusted Franchise Ownership Advisor helps aspiring franchisees make smart, informed decisions in their journey to franchise ownership. He owns and operates this franchise blog.
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