The Franchise King®

Franchise Buyers; Enter FVM


If you’d like to have a real chance of success as the owner of a franchise business, you’re going to have to “see” yourself as the owner. Let me explain…

(This post may contain affiliate links. Please read my disclosure policy).


visualize franchise ownership


When you start looking around for a franchise to own, try to really visualize yourself in the business. You’ll save yourself a lot of time. For example, owning a McDonald’s franchise may sound great at first, but can you really “see” yourself behind the counter of a busy fast food restaurant in which 75% of your employees are under the age of 18? (I’m not saying that working with teenagers is bad thing. Just ask yourself if it’s what you want to be doing for the next 10-20 years.)


In my book on franchise ownership (December release), I write about how important it is to visit franchisees at their place of business.


There are several reasons that it’s important for you to take the time to do this, and you’ll learn about all of them in the book. The one that I’m focusing on today has to do with visualization. You need to get into FVM.


Franchise Visualization Mode


I’ll wager that you’ve never heard of FVM. It’s a term I invented that’s designed to help you increase your likelihood of becoming a super-successful franchise owner. It’s something that you must do before you even think of writing a check to the franchisor.


Free Franchise Quiz
Find Out If You Should Own A Franchise Before You Write That Big Check
Invalid email address

It’s not difficult. You just need to find a way to visualize yourself as The Owner.


It’s one thing to look at the franchisors website, or their franchise brochure, and see pictures of franchise owners seemingly happy and successful; it’s quite another to spend a day with a franchisee.


If you make a commitment, (right now) to make sure that you schedule an in-person visit with a franchisee that’s invested his or her money and time into the franchise concept that you’re thinking of investing in, it will be a game-changer. Not only will you be able to ask some of the questions that have been gnawing away at you face to face, but you’ll be able to, “step behind the counter” so to speak, and find out how it feels…or how it may feel as an owner.


After you do that, the most important question to ask yourself is this one;


Can I see myself as the owner of this franchise business?”


If you can, great. Maybe it’s for you. If you can’t easily visualize yourself as a franchisee of this concept, the best thing to do is walk away. Cut your losses. (Not that your losses are that much. Some time researching the franchise, and some travel costs. So what?)


Start fresh. There are other franchise opportunities that may be a nice fit for you. Be patient. And remember to get into FVM.




Have you ever walked away from something that just didn’t seem right for you? Care to share it?



Please Share This Article!
follow us in feedly
franchise article written by joel libava
Note: When you buy through links on this website, we may earn an affiliate commission. In addition, I've started to use AI to help me craft better article titles and headings.
The Franchise King® Blog
Get proven franchise research and buying tips, helpful franchising resources, plus the latest franchise news updates and more.
Recommended Reading
How Franchises Work
How Much Is A Franchise?
Pros And Cons Of A Franchise What Is The Franchise Fee? How To Buy A Franchise
Best Franchises To Own

Top 33 Business Ideas
Starbucks Franchise Facts
Featured Franchises!
10 Best Franchise Websites
About Franchise Consultants
How To Read A FDD
Questions To Ask Franchisors
Questions To Ask Franchisees Franchise Discovery Day Franchise Reviews
Top 10 Franchise Buying Tips

Free Franchise Tools Franchise Compatibility Quiz Net Worth Calculator
joel libava

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes.
For 23 years, I’ve been showing people how to make smart, informed decisions on franchises to buy, and I can help you, too!
P.S. I'm not a franchise consultant/broker.

Joel is Highly Principled
There are many people in the franchise business who claim to to be experts in the field. Unfortunately many of them lack both knowledge and integrity. Joel, however, is without question one of the most qualified and principled people I know, in or out of his industry."
- Greg Reynolds, Retired Outplacement Counselor
"Many receive advice, only the wise profit from it."
- Harper Lee